AI is like the Wild West right now—a vast, sometimes unruly expanse of potential, just begging to be explored by those eager for adventure. But, just like the Wild West, there is so much still to be discovered, so many methods of exploration, and plenty of outlaws waiting in the wings to take advantage of the unknown.

What if you had a map—a guide of dangerous traps to avoid, locations to refuel, and supportive communities to get you started on your journey? In this session, you'll gain exactly that to ensure you won't get lost in the wilderness as you get started on your AI journey.

You'll learn how to get started in AI, including:

• Where to find the best AI tools on your journey
• Which tools matter most and which ones will one day become ghost towns
• Ethical AI practices to avoid the outlaws
• Important AI terminology to use so you don't sound like a city slicker 

AI-driven features and cloud services within Photoshop, InDesign, and Illustrator allow you to accelerate your workflows and deliver your best work faster.

Don’t miss this session where we’ll dive into overlooked features within your favorite Adobe design apps that will move your design lightning fast from ”concept” to ”awesome”.

You’ll learn how to:

• Use Visual Search in InDesign to find and position images faster with the help of AI and Adobe Stock (even for free!)
• Use AI to edit assets in bulk with Illustrator without the need for Symbols and Styles
• Get designs approved faster using CC review services, Acrobat Sign, and Microsoft Teams
• Speed up workflows using cloud documents and Photoshop’s wide array of AI-driven features

Ready to explore creative and time-saving AI features in Photoshop? In this session, Adobe Certified Instructor Rob de Winter leads you through the hidden gems of the latest addition to Photoshop: Generative AI. Learn how AI in Photoshop can not only speed up your workflow, but also how it can fuel your creativity!

You’ll see:

• Inspiring, creative examples of how to use AI and Generative Fill in Photoshop
• How Generative AI can be a wonderful addition to your existing Photoshop workflow
• How AI in Photoshop can boost your creativity
• Surprising Generative Fill applications you didn’t think were possible

Grab a bite to eat, and come chat at our “virtual table” along with our speakers and experts in the community from around the world.

It’s no surprise that Adobe is rocking the design world with amazing AI-enabled tools, including text-to-image, generative fill, text effects, generative recolor, 3D to image, extend image, and more! In this session, you'll learn how to make the most of Adobe’s Firefly technology.

Topics include:

• Hidden tricks to take your results to the next level
• Understanding prompts in Firefly (how it's different than other AI tools)
• Making Firefly work with Illustrator, Photoshop, and other tools
• How to jump start your designs using Adobe Stock or the Gallery

Creating with AI tools can sometimes feel a bit like building a modern-day Frankenstein’s monster. With so many different tools and even more possibilities for ways to combine them, where do you start? Which tools are best for what? How do you figure out what’s working and which parts need help? And how do you fix it when the results are less than thrilling? Join Micah Burke to learn how to make the most of AI and creativity.

You’ll learn:

• Understanding Midjourney, DALL-E, and Stable Diffusion
• How to choose the best tools for specific tasks
• How to improve the results from one tool with another
• Tips for using multiple AI tools together

In our rapidly evolving digital landscape, the integration of AI in the graphic design industry is reshaping the way creative content is created, licensed, distributed, and consumed. But with innovation come intricate legal challenges.

This session will examine the complex world of graphic design in the age of AI, as we unpack the changes in contractual norms, take stock of ongoing litigation, and dissect the U.S. Copyright Office’s stance on AI-generated content. This session offers an essential exploration for graphic designers who want to be at the forefront of this transformative journey.

Topics include:

• Adobe and Midjourney license agreement provisions that impact your work
• Language to include (and avoid) in your contracts to protect your work
• Status of litigation against AI image generators

Generative AI is only as good as the prompts you give it. Type garbage in and you get garbage out. It's time to level-up your game! Join Chad Nelson to learn how to articulate your design needs, refine your prompts through iterative experimentation, and embrace a feedback-drive approach to prompt evolution.

You’ll learn how to:

• Write prompts for creative output
• Tweak your prompts for better results
• Harness AI's potential for inspiration

Generative Fill in Photoshop and Firefly have (deservedly) gotten a huge amount of attention, but there are many other AI-enabled tools that are just as amazing. Join rockstar Lisa Carney as she shares powerful methods for retouching, editing, and improving images quickly.

Topics include:

• The amazing Photoshop neural filters
• What you need to know about Evoto and Topaz AI
• Luminar Neo for photo retouching
• Easy apps for special image needs

In today’s hyperconnected digital age, the demand for quality content creation at an accelerated pace can be overwhelming. Rather than exhausting ourselves, we can leverage the power of AI to craft captivating social media assets. Make no mistake: AI is not just a passing trend. It’s fast becoming an indispensable tool for creating engaging content with greater speed and scale than ever before. Learn how easy it is to generate images, text, and even video that you can quickly use and repurpose for multiple social media platforms.

Topics include:

• How design professionals can use the newest tools in Adobe Express
• Prompting for social media success
• Ensuring your social media is legal and done right

Grab a bite to eat, and come chat at our “virtual table” along with our speakers and experts from around the world.

Everyone wants videos these days, but making them is a challenge for many designers and content creators. Fortunately, emerging AI tools can make the process of creating videos and animations far easier than it's ever been!

Need a quick clip for social media? Or a quick how-to video for your corporate website or marketing email campaign? In this session, you'll learn about AI tools and processes that could be the perfect solution.

Topics include:

• An overview of the top AI video tools available, including HeyGen, Runway, Wonder Studio, and more
• AI voice-overs and cloning in real-world applications
• AI-generated lip-syncing and video language translations
• Animations and cinematic effects using Generative AI with Adobe apps

As artificial intelligence continues to shape our world, understanding and addressing bias has become more important than ever. During this session, we’ll explore the diverse facets of bias, beginning with an exploration of various types of bias that can creep into training data, often unintentionally perpetuating stereotypes and inequalities.

Learn how to identify these biases through real-world examples and gain insights into the potential pitfalls they pose. We’ll also investigate strategies to combat bias when using generative AI tools. This session will equip you with knowledge to navigate this complex terrain, so you can contribute to a more unbiased and equitable AI-powered world.

You’ll learn how to:

• Understand and identify different types of AI bias
• Implement strategies to test for bias and and mitigate it when using generative AI tools
• Learn diverse prompt engineering skills to reduce bias in generative AI output

There are new AI apps and tools popping up every day, from AI-generated music and video scripts, to voiceovers, to tools that help with presentation design. But how do you know what’s worth checking out and what’s not? Mark Heaps has done the work for you and he’s here to share some of his favorite AI resources to revolutionize the way you work.

You’ll discover:

• Tools to help with every stage of design and creation
• Using AI to build first drafts to save you time
• Services that help organize and speed up your work
• Recommendations for staying on top of the latest developments