Deke McClelland

Tuesday, 2:10 – 3:00 pm

Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads!

  • Analyze logo sketches to find a design and color scheme that matches the brand’s objectives
  • Create the base artwork and choose the appropriate typography
  • Create device-independent color and shading, and integrate photorealistic options
  • Change the orientation of the graphic so that it can work in many different layouts