Acrobat Studio: An AI Solution for Document Overwhelm

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Ever feel overwhelmed by your own documentation? Even content you created yourself can take hours—or days—to review when you’re managing hundreds of pages. This session cuts through the noise to show you a practical, safe approach to AI integration using Adobe Acrobat Studio’s AI Assistant. Discover how to leverage AI as your productivity ally—not a replacement—by working exclusively with your own trusted data.

Nicte shows how her team transformed a real-world project involving 200+ pages of PDF documentation, landing page content, and social copy into actionable insights and deliverables that extract key summaries, data (with reference pages), and insights faster than you could possibly read through it all yourself.

You will learn how to:

  • Quickly review and synthesize lengthy PDF documents into digestible brief summaries
  • Analyze your own project data without random external internet sources
  • Generate marketing copy for social campaigns
  • Automate tedious document workflows while maintaining creative control
  • Collaborate effectively with team members using AI-enhanced processes

Vibe Building with AI for Creatives

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Now that you have started adopting AI tools into your creative production workflows—generating images or ideating concepts—let’s take it one step further. In this session you’ll begin building your first applications with vibe code environments. We’ll look at some of the options available to you and how to customize your applications by choosing models and cloud API services In the end you’ll better understand how to get started with building a first tool or design assistant for your projects.

Even better, because you are a designer and not a software engineer, you know how to articulate things better than your clients do. You have what it takes to start vibe coding: strong communication skills.

Pro Tips for Stunning, Innovative, and Fast Presentation Design

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In this fast-paced session, the Design Doctor shows you how to transform blank pages, messy slides, and lackluster layouts into stunning, professional designs—quickly. Using a mix of timeless design principles and modern techniques, you’ll learn practical “pro hacks” to elevate your work in minutes, not hours. Whether you’re stuck with a blank canvas or a design in need of an emergency fix, you’ll leave with the skills and shortcuts to diagnose problems fast and prescribe fixes that wow every audience.

You will learn how to:

  • Diagnose weak layouts and apply fast fixes that instantly improve balance and flow
  • Transform blank slides into professional designs using proven visual structures
  • Apply color, contrast, and typography hacks that elevate any design in minutes
  • Use classic design principles to simplify cluttered, confusing content
  • Create stunning, innovative visuals quickly—no matter what tool you use

No Fear Premiere for Designers

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Design no longer lives in a static world. Motion shows up everywhere—from brand systems and websites to social media and marketing. In this beginner-friendly session, Amanda Dalton shows how video editing fits squarely within a designer’s skill set. Learn how familiar design principles like hierarchy and visual flow translate directly into Adobe Premiere. Learn how to approach video with a design-first mindset that feels intuitive and achievable.

Amanda focuses on practical workflows and essential tools that help you get started quickly and confidently. With her energetic, approachable teaching style, Premiere becomes a creative space you’ll enjoy exploring. You’ll leave ready to bring motion into your design work with clarity and confidence.

You will learn how to:

  • Navigate the Premiere interface
  • Work confidently with the timeline, tracks, and clips
  • Add keyframes to control motion, opacity, and basic animation
  • Build a practical workflow for assembling and refining short videos

Writing Alt Text Without Overthinking It

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Alt text doesn’t have to be intimidating, overly technical, or perfect to be effective. It just needs to be clear, intentional, and written by someone who understands the content.

In this session, Dax Castro breaks down alt text in a way that feels practical, human, and doable. You’ll learn how to describe images with confidence, make smart decisions about what matters most, and stop second-guessing every word. Dax focuses on real-world scenarios designers face every day, replacing anxiety and guesswork with clarity and purpose.

Key takeaways:

  • Build confidence by understanding what good alt text is—and what it doesn’t need to be
  • Decide what to describe and what to skip based on context and intent
  • Leverage AI for alt text support while recognizing its limits and avoiding common pitfalls
  • Apply a simple mental framework to everyday design scenarios
  • Treat alt text as a communication skill that improves real user experiences

From Brief to Finished: The Process Behind the Project

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Guillermo Flores Pacheco pulls back the curtain on what it really takes to turn a global creative brief into an iconic visual seen by millions. This keynote presents a real-world case study following the creative journey behind the Photoshop 2025 splash screen—from early notes and visual exploration through collaboration, revision, and final execution.

See how a brief is interpreted beyond surface requirements to uncover meaning, narrative, and opportunity. Explore how ideas evolve through feedback, constraints, and strategic decision-making, while still preserving a clear creative voice.

This session offers a grounded, behind-the-scenes look at how world-class creative work is built through thinking, process, collaboration, and craft.

Key takeaways:

  • How to decode and transform a client brief into a powerful visual concept
  • The real evolution of an idea—from first sketch to final global deliverable
  • The mindset and growth needed to go from creator to creative leader

Closing Session

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It’s time to bring this five-day CreativePro extravaganza to a close. Join us for one last opportunity to catch a tip, win a prize, and learn what’s next on the horizon.

Three Minutes Max: InDesign

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This crowd favorite is back and better than ever! Don’t miss this fun-filled, action-packed, highly educational, and mind-blowing session where each of our instructors will have just three minutes to share their favorite InDesign tip—then you get to vote for your favorite!

In past years, some of the best tips have been held for this session, so you don’t want to miss it!

The Human Touch: Hands-On Creativity for Digital Designers

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In a world of polished presets and AI-generated perfection, creating with your human hands is more powerful and important than ever. This session invites digital designers to step away from the screen and rediscover the creative power of analog processes. You’ll see how rolling up your sleeves and letting go of your mouse can not only enhance your professional digital projects, it can also nourish your mind and soul. Whether you’re feeling creatively stuck or just craving something more “human” in your designs, this session will help you reconnect with the joy of making—so you can bring that energy back to your digital projects.

Takeaways:

  • Fresh perspectives on common materials
  • Ways to incorporate analog textures and handmade elements into digital design
  • Resources and inspiration for ongoing experimentation and creative play
  • A fresh mindset for embracing imperfection as a design strength

Build Agentic Solutions for the Work You Dread (Part 2)

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This is part 2 of a two-part, hands-on workshop demonstrating how to use AI to automate tedious, time-consuming tasks. (See Part 1 for additional details.)

In Part 2: Build + Apply, you will:

  • Build a complete AI agent from start to finish
  • Connect inputs, actions, and outputs into a working workflow
  • Adapt the agent to support your own creative work
  • Leave with a fully functioning AI agent