Smart Color Decisions for Accessible Design

Color choices affect far more than aesthetics. They shape readability, clarity, hierarchy, and whether people can actually use what you design. In this session, Dax Castro shows how to make smarter, more intentional color decisions that support accessibility without flattening creativity or forcing dull, “safe” palettes.

This session focuses on building awareness and confidence—so your color choices work for more people, more of the time.

You will learn how to:

• Make confident color choices that balance accessibility and visual impact
• Understand how contrast, hierarchy, and color meaning affect usability
• Evaluate color decisions in real-world design scenarios
• Apply practical color strategies that work across print and digital designs