The Power of Print: Amplifying Your Marketing Impact

In an increasingly digital-first world, print has become more powerful, not less! In this session, Vicki Strull reframes how marketers and designers think about print, showing why physical experiences now carry more weight, credibility, and memorability than ever before.

Drawing from decades of Sappi’s publishing and print strategy work, Vicki explores how print captures attention, builds trust, and drives action in ways screens alone can’t. The focus is on modern, intentional print design—aligned with real business goals and crafted to stand out in a crowded marketing landscape.

Key takeaways:

• Strengthen consumer trust and authenticity
• Cut through digital overload
• Pair print with digital channels for stronger ROI
• Create luxury experiences that engage all the senses
• Build brand loyalty through tangible connections