Guillermo Flores Pacheco
Guillermo Flores Pacheco is a Mexican designer and illustrator based in Guadalajara, specializing in advertising illustration, retouching, post-production, and digital collage. With a career spanning more than 20 years, he has collaborated with companies around the world, serving as a creative and art director across diverse projects involving illustration, brand identity, strategy, planning, and execution.
Throughout his practice, Guillermo has worked with global brands such as Apple, Adobe, Sephora, Cirque du Soleil, Nike, Xfinity, Citi Private Bank, Marc Jacobs, Wired, Tequila Patrón, Burning Man, Momentum Worldwide, HMR Design, Televisa Univision, Envision Festival, Domestika, JW Marriott, and Universal Music, among many others. His imagery has shaped advertising campaigns and enriched the publishing world through magazine covers, editorial illustrations, and books.
His work has appeared in publications including Wired Magazine (Italy), Casa Vogue (Brazil), Novum Magazine (Germany), Beyond Borders (London), Living (Italy), Interior Design Magazine (EU), Lürzer’s Archive (UK), and Expansión (Mexico). He has also participated in exhibitions in Mexico and abroad, notably the Third International Collage Art Exhibition in Warsaw (2020) at Retroavangarda Gallery, and the digital art show “Surreal Lovers” (2022–2023). Recently, he presented his first solo exhibition at Retroavangarda in Warsaw, showcasing around 50 works created over two decades (14.10.2025–31.12.2025).
Guillermo’s work has been exhibited in Poland, London, Australia, the United States, Japan, Argentina, Colombia, and Mexico, and has received recognition from SPD, 3×3 Magazine, Creative Quarterly Journal, CASE Circle of Excellence Awards, LAD Awards, Muse Creative Awards, American Illustration, and Lürzer’s Archive. One of his most notable collaborations is the Adobe Photoshop 2025 splash screen illustration, commissioned by Adobe.
His Domestika course, Graphic Design: Composition of Commercial Images, is currently available and continues to reach creatives worldwide. Guillermo has spoken at international conferences, participating in festivals such as The Design Conference (Australia), OFFF Mexico, Paradiso Fest, and most recently Adobe MAX 2025 in Los Angeles. He has also given talks to design teams like CD Projekt Red in Poland, as well as to students at SVA NYC, CENTRO CDMX, TEC de Monterrey, and Departmental Institute of Fine Arts in Cali, Colombia.
Guillermo graduated with a degree in Graphic Design with a specialization in animation and web design from UNIVA – Universidad del Valle de Atemajac (2004). In addition to his visual work, he is also a musician, singer, composer, and multi-instrumentalist with several recorded studio albums.
