Tag Archive for: AI

Practical Use Cases for Firefly Boards

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In this session, Kevin Stohlmeyer introduces Firefly Boards from a practical, real-world perspective, focusing on where they fit in creative corporate workflows. Learn how teams use Firefly Boards to support early creative thinking, align ideas, and collaborate more effectively.

You’ll see how Firefly Boards can help teams explore ideas, respond to feedback, and move concepts forward in a shared visual space. Attendees will have an opportunity to explore together, offering a feel for collaborative workflows without requiring prior experience.

You will learn how to:

  • Understand where Firefly Boards fit within modern creative workflows
  • Explore how teams use Boards for early ideation and concept alignment
  • Recognize different Firefly models and when to use them
  • Compare generation options and outputs across common creative scenarios
  • Evaluate collaborative approaches for exploring, refining, and evolving ideas together

Note:

HANDS-ON CLASS: Bringing a laptop is suggested but not required. Note that powerstrips will not be provided.

Beyond Compositing: Creative Workflows Powered by AI

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In this session, you’ll explore practical, cross-application techniques that blend Photoshop with AI-driven workflows. You’ll also see how exploratory and experimental approaches can spark new ideas and push composites beyond conventional solutions. Learn how familiar design skills translate into more flexible and expressive workflows when combined with technologies such as Firefly and Firefly Boards. Expect practical examples and inspiring ideas that go beyond a single tool, helping you rethink how you design and create.

You’ll learn:

  • How to build AI-powered workflows across tools like Photoshop and Illustrator
  • Ways to move beyond compositing using cross-tool techniques
  • How tools like Firefly, Firefly Boards, and other new tools fit into everyday design work
  • Creative approaches to explore ideas, iterate, and spark new directions with (and without) AI

AI Roundtable Discussion

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You have questions… let’s discuss them! We’ve assembled the perfect blend of experts—professional creatives who were both early AI adopters and who have worked with some of the world’s best known brands. We’ll explore the fears, rumors, assumptions, and predictions we’ve all been talking about.

Speakers: Mark Heaps, Amy Balliet, Amybeth Menendez

Creative Leadership in the Age of AI

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Creative direction is about vision, judgment, and the ability to guide ideas toward meaningful outcomes. As AI accelerates production and multiplies options, the role of creative leadership becomes even more critical.

In this session, Vincent Wanga explores what it means to lead creatively when speed, automation, and generative tools are part of everyday work. Vincent examines the mindset behind strong direction: setting intent, making clear decisions, building trust, mentoring talent, and protecting the quality of ideas in fast-moving environments.

You’ll leave with a clearer understanding of where creative leadership adds the most value today—and how strong leadership keeps creativity grounded, focused, and human.

Key takeaways:

  • What does creative leadership actually mean in the age of AI?
  • Where does human judgment still make the biggest difference?
  • How do directors create clarity when options are endless?
  • Understand why strong direction—not faster output—is what defines creative impact

Creative Cloud Mix Tape

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Kick off CreativePro Week with a high-energy, music-themed morning keynote. Chris riffs on the idea of creative cross-training by mixing InDesign, Photoshop, Illustrator, After Effects, Canva (and more!) in ways you wouldn’t expect. Think fast-paced demos, playful surprises, and a healthy dose of rock-and-roll attitude.

Each segment spins a new challenge and a new app, intentionally breaking “rules” about what each tool is supposed to be used for. The result is part performance, and part creative jam session, reminding you that experimentation is often where the most interesting ideas start.

Come for the entertainment. Stay for the shift in mindset. Leave with fresh inspiration to remix your own Creative Cloud workflows—no matter which apps you use every day.

Mix tape mystery tracks:

  • Turn it up: live spins, creative curveballs, and a rock-and-roll remix mindset from the first beat
  • Apps in the mix: Photoshop, Illustrator, InDesign, After Effects, Canva, and more!
  • Creative moves on deck: photo editing, web graphics, video effects, 3D modeling, and motion experiments
  • Rule-bending workflows: familiar apps pushed into unfamiliar territory