Laura Worthington

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Fonts and Lettering: A Creative Design Deep Dive

Friday, 1:30 pm – 4:30 pm

Type and lettering are the essence of visual communication—full of nuance and complexity. With hundreds of thousands of typefaces to choose from, infinite possibilities via calligraphic or typographic lettering—crafting an ideal typographic solution for your design projects has never been more attainable… or more overwhelming!

In this three-hour session, we will delve into how to select typefaces for your design projects, craft hand lettering, form custom typographic solutions, and take a close look at how typefaces are designed and developed—all from a pragmatic, demonstrative and engaging approach; full of useful tips, resources, methods and processes.

Topics include:

  • Working with Type: how to select ideal and complementary typefaces
  • Lettering: overview of tools, materials, processes and methods, how to shift from analog to digital
  • Making Type: take a look under the hood and see how fonts are designed and developed