ARCHIVE: This session was presented at CreativePro Week 2020.
Knowing What’s Real: Exploring the Content Authenticity Initiative
Tuesday, 11:30 am – 1:00 pm Central
When you look at a photograph in social media, how do you know if it’s real or fake? Either way, can you tell who created it? Adobe, Twitter, and the New York Times have launched the Content Authenticity Initiative to help verify the “authenticity” of images online, and fight misinformation on digital media platforms. Join Adobe’s Leonard Rosenthol as he explains CAI and how it relates to creative pros.