ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.
Managing Editorial Design Across Print and Digital
Thursday, 9:00 am – 10:00 am
Join Dian as she discusses what it’s like to provide visual solutions for AARP, a nonprofit that advocates for the 50+ demographic. (Spoiler alert: It’s not all about using a larger typeface!) From designing compelling layouts, working with award winning illustrators, and commissioning dynamic photographers, Dian will share some work highlights and challenges that go into servicing a demographic that is ‘empowered to choose how they live as they age.’
Hear about the latest digital newsletters she has launched, refreshed, and grown—in addition to AARP The Magazine, the largest circulation magazine in the country.
This session will include:
- Art directing and creating visual solutions that start in print with the intent cross platform usage
- Managing time, expectations, and resources within an every changing media environment.
- Overseeing multiple digital newsletters with narrow audiences and challenging deadlines
- Intentionally hiring diverse creatives