Win From Within: Building Effective Mood Boards in InDesign

Friday, June 09

2:15 pm - 3:15 pm Washington, DC (UTC-4)

Creative teams are called on to transform abstract thoughts into actionable ideas. Our humble friend the mood board can express complex ideas, earn client buy-in, and build momentum within the design team. And here’s the best part: You can build them quickly and easily with your existing tools, especially InDesign. Veteran art director and educator, Prescott Perez-Fox shares his tried-and-true techniques for next-level mood boards.

You’ll learn:

  • Strategies for conducting visual research
  • Methods for image selection and cropping
  • Structure and formats for effective mood boards
  • Underrated InDesign tools to make it happen fast!
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