Creative teams are called on to transform abstract thoughts into actionable ideas. Our humble friend the mood board can express complex ideas, earn client buy-in, and build momentum within the design team. And here’s the best part: You can build them quickly and easily with your existing tools, especially InDesign. Veteran art director and educator, Prescott Perez-Fox shares his tried-and-true techniques for next-level mood boards.
- Strategies for conducting visual research
- Methods for image selection and cropping
- Structure and formats for effective mood boards
- Underrated InDesign tools to make it happen fast!