Print It! How Print Fits in a Digital World

Wednesday, 3:30 pm - 4:30 pm

For the past decade “armchair” prognosticators have been predicting the demise of print, but industry surveys and studies are showing that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each. This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behavior, and niche marketing. Examples demonstrate how to make print more interactive, visually intriguing and tactile. Increasingly, print is becoming an experience to be savored and enjoyed.

  • how does print complement social networking and the Internet
  • how are eReaders and tablets impacting publishing and readership
  • how using QR codes and Augmented Reality (AR) codes can add a multi-media and multi-dimensional aspect to enhance the print experience