Life with Print + Digital

Thursday, 1:00 pm - 2:00 pm

Reaching your audience can be accomplished through any number of devices and a dizzying array of communication channels. Join Daniel as he demonstrates new tactics being used to successfully manage today’s print and digital communication mix. You'll learn how the two modes can complement and extend the other, how smartphones and tablets impact publishing and readership; where QR codes and Augmented Reality can enhance and extend the print experience, and where print beats other media channels hands down.

  • Research results that you can use to support your communications plan
  • When print is the clear choice
  • How to marry print and interactive
  • Using print to complement online activities