Professional Typography: Top Techniques

Wednesday, 11:00 am – 11:45 am

How do we enhance the readability of our text? What steps should we take—and what common errors should we avoid—to maximize the chances of our text being read and understood?

  • Choosing type
  • Determining the appropriate column width
  • Setting the optimum leading value
  • Understanding how InDesign composes paragraphs
  • Going beyond the default Hyphenation and Justification settings
  • The joy of OMA
  • Control how the text flows—and how it breaks
  • Fixing common problems