Production Essentials for the Rest of Us

Monday, June 05

2:15 pm - 3:15 pm Washington, DC (UTC-4)

Technical stuff like color management, resolution, file size, and vector vs. bitmap can be intimidating. This is especially true when you work with multiple applications at the same time. With so many different pieces to the puzzle, it’s no wonder that getting your desired output can feel unnecessarily complicated. In this session, Theresa Jackson breaks down and simplifies the basics for getting consistent, professional results with Photoshop, Illustrator, and InDesign. If you’ve ever struggled with things like cross-app workflows, file size, resolution, consistent color, or why RGB really is okay—this session is for you!

Topics include:

  • Making the most of color settings and profiles for consistent color across Photoshop, Illustrator, and InDesign
  • Leveraging the strengths of each app, and best practices for bringing them together
  • CMYK vs. RGB, does it really matter? When and why to use each or both
  • The difference between file size and resolution
  • How to create output files that aren’t too small or too big
  • When is a vector still a vector
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