Step by Step: Building an Animated Brand System

Designing motion for a brand is rarely a straight line. It’s a collaborative process shaped by creative interpretation, iteration, and feedback. In this session, Chris Converse shares an inside look at how CreativePro’s video bumpers were developed and refined into a cohesive motion brand system using Illustrator and After Effects. This session blends a real-world case study with practical techniques, offering a clear view into the full creative process.

Key takeaways:

• Translate static brand assets into a flexible motion system
• Structure Illustrator files for efficient animation in After Effects
• Make creative decisions that balance brand rules with motion design goals
• Build a repeatable workflow you can adapt to your own brand projects