Doris Brown-McNally

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

The Digital Print Convergence

Thursday, 3:30 pm - 4:30 pm

Print no longer means just "ink on paper." Today it means creating an engaging experience that spans from the physical to the digital. Through the use of digital printers, and print-to-digital handoffs, you now have the power to blend technologies in ways never possible before.

  • Building triggers into your printed materials (from QR to full page recognition)
  • Creating mixed-reality (AR/VR) pathways from print
  • Hybrid traditional printing/digital printing workflows