In 2005, color print-on-demand books were too expensive to be practical for authors and businesses. Bruce Watermann’s task as part of the founding executive team at Blurb was to solve that problem and he changed the industry in the process, taking the company from $0 to $40M+ in revenue and profitability three years after launch.
As Blurb’s SVP Operations, Bruce Watermann oversees global print production strategy and technology, partner relationships, customer support, volume sales, and fulfillment. He is responsible for the creation of what is widely regarded as the most comprehensive and agile digital and offset print network in the self-publishing industry, with multiple locations in North America, Europe, and Asia-Pacific.
Bruce has worked in the photography and printing industries for over 40 years, merging traditional skills with state-of-the-art digital technologies to accurately represent fine art and photo imagery. Prior to joining Blurb, Bruce worked as an executive consultant to the digital imaging industry, advising established companies and start-ups including Apple, Hewlett-Packard, Costco, art.com, and MyPublisher in developing efficient and forward-thinking processes to promote access and sales of photography, fine art, and photo products.
He was a member of the senior management team that took Bill Gates’ Corbis Corporation out of R&D into a real-world business as Director of Global Imaging Operations from 1994-2000. From 1981-1993 Bruce was Vice President-Production for Pacific Color, Inc., the Pacific Northwest’s premier digital and photographic imaging laboratory, at the introduction of analog-to-digital conversion, supporting clients including Microsoft, Adobe, Weyerhaeuser, Westin Hotels and PhotoDisc.