Nicte Cuevas is an award-winning bilingual brand strategist and designer, and owner of Nicte Creative Design. She connects color, culture, and design into a purpose-driven brand strategy for visionary companies. Through empathy-driven methodology, Nicte evolves, invigorates, and amplifies businesses’ unique brand positions. Her roots from Venezuela, Mexico, and Colombia deepen her love and commitment to cultural diversity in her work. Nicte has taught over 70,000 worldwide with courses on branding, color psychology, and design as a LinkedIn Learning instructor.