Tag Archive for: In-Person

Step by Step: Building an Animated Brand System

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Designing motion for a brand is rarely a straight line. It’s a collaborative process shaped by creative interpretation, iteration, and feedback. In this session, Chris Converse shares an inside look at how CreativePro’s video bumpers were developed and refined into a cohesive motion brand system using Illustrator and After Effects. This session blends a real-world case study with practical techniques, offering a clear view into the full creative process.

Key takeaways:

  • Translate static brand assets into a flexible motion system
  • Structure Illustrator files for efficient animation in After Effects
  • Make creative decisions that balance brand rules with motion design goals
  • Build a repeatable workflow you can adapt to your own brand projects

Welcome Reception

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Join us for drinks, nibbles, and a fun opportunity to meet the speakers and your fellow attendees!

AI Roundtable Discussion

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You have questions… let’s discuss them! We’ve assembled the perfect blend of experts—professional creatives who were both early AI adopters and who have worked with some of the world’s best known brands. We’ll explore the fears, rumors, assumptions, and predictions we’ve all been talking about.

Speakers: Mark Heaps, Amy Balliet, Amybeth Menendez

Crafting Custom Lettering and Fonts with Photoshop

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Don’t limit your type choices to the font menu! In this session, you’ll learn how to create expressive, custom lettering and DIY fonts directly inside Photoshop using hand-drawn, painted, or otherwise found letterforms. We’ll explore how to capture your lettering, refine it with Photoshop’s tools, and turn it into flexible typographic assets you can reuse across projects—even in InDesign and other apps! Along the way, you’ll develop a greater appreciation for font design and all that goes into a well-crafted font. This session is perfect for designers with a love for fonts—and the curiosity to explore creating their own.

Takeaways:

  • Techniques for creating custom lettering and DIY fonts in Photoshop
  • Tips for consistency, spacing, and reuse across designs
  • Several different routes to bring your very own fonts to life
  • New ways to think about typography as a creative, hands-on process
  • Learn how you can also build vector fonts in Adobe Illustrator