Tag Archive for: photoshop

From Brief to Finished: The Process Behind the Project

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Guillermo Flores Pacheco pulls back the curtain on what it really takes to turn a global creative brief into an iconic visual seen by millions. This keynote presents a real-world case study following the creative journey behind the Photoshop 2025 splash screen—from early notes and visual exploration through collaboration, revision, and final execution.

See how a brief is interpreted beyond surface requirements to uncover meaning, narrative, and opportunity. Explore how ideas evolve through feedback, constraints, and strategic decision-making, while still preserving a clear creative voice.

This session offers a grounded, behind-the-scenes look at how world-class creative work is built through thinking, process, collaboration, and craft.

Key takeaways:

  • How to decode and transform a client brief into a powerful visual concept
  • The real evolution of an idea—from first sketch to final global deliverable
  • The mindset and growth needed to go from creator to creative leader

Reinventing Yourself Through Digital Collage

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Follow along in a creative exploration of identity, transformation, and visual storytelling. In this session, Guillermo invites you into his collage-driven process, blending analog techniques with digital tools to rethink how images, portraits, and surfaces can evolve.

You’ll see how cutting, layering, drawing, and texture reshape an image, then how those ideas translate into a digital workflow using Photoshop and AI-assisted experimentation.

Expect inspiration, process insights, and permission to play. You’ll leave with fresh ways of thinking about collage, identity, and transformation—plus ideas you can adapt and explore further in your own professional work.

You will learn how to:

  • Adopt a more playful, exploratory mindset for your professional and personal creative work
  • Recognize how texture, and layering shape meaning and identity
  • Observe how tactile experimentation can translate into digital workflows

Why Your Print File Failed (and How to Fix It)

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Print files fail for reasons that aren’t always obvious, even to experienced designers. Amybeth Menendez breaks down why print problems happen and how to prevent them. Learn how transparency settings, ICC profiles, and PDF standards interact, and where issues most often appear. Amybeth focuses on real-world scenarios designers face every day, explaining what’s happening behind the scenes and how to fix problems with clarity and confidence.

You’ll leave feeling more in control of your files, better equipped to catch potential issues early, and ready to send print-ready PDFs with confidence.

Key takeaways:

  • Take a deep dive into transparency and flattening settings
  • Identify common ICC profile and color management pitfalls
  • Spot warning signs before a file goes to press
  • Demystify PDF export choices for print

Maintaining Brand Consistency

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In this session, Nicte Cuevas shares how professional designers can build a practical brand system that works for both internal teams and clients. See how to use Creative Cloud Libraries alongside Illustrator, Photoshop, and Adobe Express to create a connected brand ecosystem that supports designers and non-designers alike. Nicte shows how brand assets and brand kits can live across Creative Cloud apps, making updates easier to manage and helping teams stay on brand without constant oversight.

This session focuses on real systems designers can adapt to support teams, streamline workflows, and maintain brand consistency at scale.

Topics include:

  • Build a practical brand system that supports both designers and non-designers
  • Create brand kits that stay in sync across Creative Cloud apps
  • Reduce production cleanup by empowering teams with the right tools and structure

You’ve Got This: Designer’s Easy Guide to Motion

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Knowing how to work with motion is quickly becoming a must for every designer. Thankfully, it’s not as difficult as you think! Emmy-winning motion designer Kyle Hamrick is passionate about guiding beginners through their first steps into this exciting and rapidly-growing corner of the design world. By the end of this session, you’ll be armed with a variety of accessible techniques for bringing designs to life through the magic of motion, across multiple Adobe apps.

You will learn:

  • How to leverage your existing design skills while adding time and movement
  • Techniques for structuring your design files for animation
  • Approachable techniques to animate designs in Express, Photoshop and After Effects
  • How to easily customize existing animations using Motion Graphics Templates (aka “MOGRTs”) in Premiere

Mastering Masking in Lightroom & Camera Raw

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In modern non-destructive editing workflows, masking is the single most powerful tool for achieving precise, localized control over any image.

This session explores the full masking ecosystem shared between Lightroom Classic/desktop and Adobe Camera Raw (integrated directly in Photoshop), making it highly relevant for production designers who use these tools for final asset refinement, color correction, or creative enhancement.

You’ll discover how to combine AI-generated masks with fine manual control to deliver pixel-perfect selective edits that elevate production quality and creative intent.

By the end of this session, you’ll see why many production professionals now begin nearly every refinement pass in the Masking panel, and how to make masking fast, intuitive, and central to achieving polished, professional-grade results on any type of image.

Key topics include:

  • AI-powered masking tools such as Select Subject, Select Sky, Select People, Select Background, and Landscape Masks
  • Building and refining complex selections
  • A specialized technique for precise edge control, giving you surgical control over edges and blends
  • Proven methods to eliminate common artifacts like unwanted halos and glows that frequently appear in skies
  • Workflow accelerators, including keyboard shortcuts to streamline repetitive production tasks

Photoshop and Illustrator: Playing Nice Together

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Photoshop is amazing of course, but Adobe Illustrator does some things much better. To expand our creative toolkit and the range of looks and styles we can achieve, we can combine Photoshop with its close cousin, Illustrator. By understanding the similarities and the differences of these powerhouse programs, we can take advantage of the strengths of both.

In this session we’ll look at why you would want to move your artwork back and forth between Photoshop and Illustrator and the different ways to do so: copying and pasting, embedding and linking, exporting, as well as sharing via Creative Cloud Libraries. In a series of mini projects, we’ll see how to efficiently harness the synergy between the pixels and vectors.

Whether you’re a graphic designer, an illustrator looking to add a more organic feel to your designs, or a photographer looking to combine your images with type, shapes, or patterns, this session has something for you.

Key takeaways:

  • Moving artwork between Photoshop and Illustrator
  • Understanding the properties of pixels and vectors, their strengths and limitations
  • How Illustrator can be used to extend the capabilities of Photoshop (and vice versa)

Creative Cloud Tips and Tricks to Boost Productivity

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This session is packed with time-saving shortcuts and lesser-known features across Photoshop, Illustrator, and InDesign. You’ll learn practical techniques that experienced Adobe users often overlook, including smarter style setups, hidden panels, and efficient cross-app workflows.

You’ll also see how Creative Cloud Libraries can become a central hub for assets, styles, and consistency across projects—saving time and reducing rework. Every tip is designed to make your day-to-day work faster, smoother, and more intentional.

Key takeaways:

  • Learn essential keyboard shortcuts and hidden tricks that save time every day.
  • Choose the right app for the task
  • Reduce repetitive setup work across projects and documents
  • Become a true Creative Cloud “power user” with techniques most other designers don’t know

Beyond Compositing: Creative Workflows Powered by AI

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In this session, you’ll explore practical, cross-application techniques that blend Photoshop with AI-driven workflows. You’ll also see how exploratory and experimental approaches can spark new ideas and push composites beyond conventional solutions. Learn how familiar design skills translate into more flexible and expressive workflows when combined with technologies such as Firefly and Firefly Boards. Expect practical examples and inspiring ideas that go beyond a single tool, helping you rethink how you design and create.

You’ll learn:

  • How to build AI-powered workflows across tools like Photoshop and Illustrator
  • Ways to move beyond compositing using cross-tool techniques
  • How tools like Firefly, Firefly Boards, and other new tools fit into everyday design work
  • Creative approaches to explore ideas, iterate, and spark new directions with (and without) AI

Three Minutes Max: Photoshop

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This crowd favorite is back and better than ever! Don’t miss this fun-filled, action-packed, highly educational, and mind-blowing session where each of our instructors will have just three minutes to share their favorite Photoshop tip—then you get to vote for your favorite!

In past years, some of the best tips have been held for this session, so you don’t want to miss it!