Sessions

Powerful AI and Machine Learning for Creatives

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Each new release of Photoshop (and other Adobe apps) includes more features that rely on machine learning (ML), a.k.a artificial intelligence (AI). That could be cleanly enlarging images for print using Super Resolution, quickly making selections and masks based on the contents of an image (like a person or a sky), or smartly recomposing a video in social-media-friendly portrait orientation without cropping out the main action. This session breaks down what AI/ML is, how it works, and how you can use it to improve workflows and get better results.

Topics include:

  • What is AI/ML and how does it work?
  • Cloud versus on-device processing
  • ML object and scene recognition to find assets
  • How to spend less time making selections and masks (like Sky and Subject detection)
  • Photoshop and Lightroom Super Resolution
  • Neural Filters (Skin Smoothing, Colorization, and more)
  • Using AI to recompose videos for social media dimensions
  • Noise reduction in many third-party tools such as Topaz, Luminar, ON1 Photo, and more
  • Where ML is sneaking into InDesign and Illustrator

CreativePro Partner Panel: Finding Solutions

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These days, the only way to be truly efficient and productive is to think “outside the box” and look at the ecosystem of services, resources, and third-party tools that are available to you.

Join us for a far-reaching discussion, including a look at the future of publishing, with David Blatner, Marcus Radich (PageProof.com), and Mark Hilton (santacruzsoftware.com).

Photoshop for Designers: What You Need to Know Today

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Photoshop is a deep application with tools for just about everyone and everything. Designers’ needs are not the same as photographers, image editors, or retouchers… and that’s okay! Learn what you, as a designer, most need to know about Adobe Photoshop. You’ll learn techniques to speed up your workflow and maintain consistency across your brand.

Topics include:

  • Plan for success: everything you need to know about the New Document dialog box
  • Working with artboards: what they are and why they are great
  • Why smart objects are so smart
  • Demystifying Camera Raw (seems scary, but it is actually incredibly easy and powerful!)
  • What you don’t know about the layers panel
  • Collaboration: directly in the app
  • Where to find quality free stuff you’ll actually want to use

Building Video and Animation for Social Media

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Let’s bring it all together. In this final motion-graphics session of the day, we’ll look at combining techniques from Premiere Pro, Rush, Photoshop, After Effects, and Express to help you create the perfect assets for any social campaign. Learn how to leverage animations from a wide range or apps, including video from your phone, animated PowerPoint and Keynote charts, and event web-based animations — and seamlessly incorporate them into your projects.

Straight Facts About Photoshop Vectors

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We all know that Photoshop is primarily an image editor, designed to work with pixels, but what about vector content? In this session, Theresa Jackson shows you everything you need to know about vectors in Photoshop. You will learn when and why to use vectors instead of pixels, how to retain vector content, when vectors can be output from Photoshop, and how do it.

Topics include:

  • When and why use vectors
  • Warping text while retaining vector paths
  • Pen tool, paths, vector masks, shape layers, custom shapes and path operations
  • Working with Illustrator Smart Objects
  • Using the new paste shapes to retain appearances feature
  • Outputting vectors from Photoshop (when it works and when it doesn’t!)

Lightroom Classic for Designers: Take the Leap

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You don’t need to a be a photographer to get the benefits of Lightroom! Designers can (and should!) take advantage of its amazing file management and non-destructive image editing features.

If you have to deal with thousands of images, Lightroom is a must.

Topics include:

  • Understanding the Lightroom catalog
  • Importing and organizing your images
  • Filtering and finding images
  • Using Collection and Virtual Copies
  • Editing images with the Develop module
  • Exporting and Sharing images

Adobe After Effects for Print and Web Designers

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You can WOW your clients with new and creative graphics in no time… with After Effects! Best of all, After Effects works just like Photoshop — and can be used for any print, web, or design project.

In this session, we’ll explore quick-and-easy techniques to create jaw-dropping graphics for any creative project. We’ll remove colors from a photograph, generate editorial graphics for blogs and social media, create amazing lighting effects within a photo, and make beautiful unique textures from any image or graphic.

Wow-worthy Photoshop Projects

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The word ‘composite’ shouldn’t scare you. Join photographer and retoucher Kristina Sherk as she shares her top tips and techniques to improve your portraits using compositing. From initial concept all the way through execution, Kristina leaves no stone un-turned. Take your photos out of reality and into a whole new universe. The skills in this class will easily elevate your photography out of this world!

We’ll cover:

  • Looking at different images for inspiration and ideas.
  • Color Look libraries. Have a large selection of looks, right at your fingertips
  • Creating your own color gradients/LUT automatically.
  • Resources for getting different elements
  • How to think outside the box for photoshop solutions
  • Brushes and Patterns, they can do so much more for you

Premiere Pro for Print and Web Designers

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Premiere Pro sounds scary and overwhelming — after all, it’s used by Hollywood studios and high-end pros around the world. But here’s a secret: In this one-hour session, you can get introduced to Premiere Pro from a designer’s perspective — which will help you get you up and running in no time.

Upgrade your social media posts and presentations with stunning visuals that combine graphics and photos with video and motion templates in Premiere Pro. Learn to edit and combine videos together with audio and music while making use of some amazing features powered by Adobe Sensei.

Topics include:

  • How Premiere Pro is similar to Photoshop and other CC tools you know
  • How to use Illustrator, Photoshop, and even InDesign to build assets for your videos
  • Exporting video for social media, YouTube, Vimeo, and more

Patterns: Find Them, Make Them, and Edit Them

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Patterns are everywhere! Pattern features in Illustrator, Photoshop, and Adobe Capture make it easier than ever to create repeating artwork. In this session Laura and Theresa walk you through multiple options for generating inspiring patterns in Adobe Capture and Illustrator. Then they will show you how to put them into real-world projects using Illustrator and Photoshop. Along the way, you’ll learn what makes a design repeat successfully with a focus on which features to use to get the best results for your pattern project.

Topics include:

  • Finding patterns in the real world with Adobe Capture
  • How to use pattern tiles: from design projects to passion projects
  • Tips and shortcuts for editing and using your patterns with Illustrator or Photoshop