Color Through the Lens of Culture

Do you think color is just about what looks good? Think again! There’s far more to color than a pretty palette or a fashion statement. Color gives rise to feelings, forges connections to one’s heritage, brings people together, and can be a key component of effective communication. We can create deeper relationships when we become more conscious of the color choices we make.

In this session, you’ll learn to make the most of color psychology as a powerful form of language, particularly when it comes to cross-cultural communication.

Topics include:

• The powerful influence of color psychology
• How cultural misappropriation can divide communities and affect brand perception
• The Impacts of gendered marketing through color
• Color’s role in cultural heritage