John D. Berry

Nigel French

Impactful Typography for Print and Digital Design

Wednesday, 1:15 pm - 4:15 pm

A careful use of typography is critical for successful design. Our digital tools make it easy to choose a font and set text on a page, but to take your design from good to great you need a deeper understanding of how even incredibly small adjustments to type can make a huge difference in how it affects the audience.

This half-day tutorial brings together two of the world's top typographic experts: John D. Berry (past president of ATypI and former editor & publisher of the renowned U&lc magazine) and Nigel French (author of the bestselling InDesign Type: Professional Typography with Adobe InDesign). This is an excellent opportunity to learn not just type knowledge, but type wisdom!

Topics will include:

  • When looking for impact, avoid Impact
  • Building trust through type
  • Top 10 Gotchas of Typography
  • Learning how to look at type