Next Steps in Interactive Documents for Sales and Marketing

Creating interactive content with InDesign is only the first half of the job: You also need to distribute it! In this session you’ll learn about “Sales Enablement Platforms” and how they are ideal for InDesign-generated content. These apps enable you to easily distribute interactive sales and marketing materials to your sales team, ensuring that they have easy access to all the latest content for customer-facing presentations.

You will learn how to:

• Manage your content and ensure it is used by the right people
• Guarantee that the latest, up-to-date content is always available on every device used by the sales team, even when they are offline
• Distribute interactive “leave behind” and follow-up content to customers that they can view in a web browser
• Measure results: Which piece of content is used most often? Which results in more customer engagement?