Paper Party: Exploring PaperSpecs

Paper is as distinctive as fonts—each type of paper has its own “voice,” its own sense of personality. And yet the only way to truly understand paper and printing is to feel it with your own hands. In the old days there were plenty of opportunities for design professionals to experience a wide variety of paper stocks, so they could make good decisions when it came to print. Of course, that’s very rare today.

So . . .  we’re throwing a paper party! Join internationally renowned paper expert Sabine Lenz from PaperSpecs as she leads a fun and educational experience like no other.

Topics include:

• Understanding paper terminology
• Why choosing the right stock for your project matters
• How a printed piece can make or break your sale
• Why print means “Quality” (and how not to mess it up)