Print: The Surprisingly Powerful Partner of Digital Marketing

Wednesday, May 19

4:15 pm - 5:15 pm Washington, DC (UTC-4)

An all-digital strategy may seem appropriate in a virtual world, but did you know that 85% of consumers expect and appreciate a blend of digital and physical engagement with brands? In fact, combining direct mail with a digital strategy increases lift by an average of 20%! Print, done right, can deliver phenomenal results, visual impact, and proven brand recall. Join us as we explore when, where, and why print excels in a digital world, as well as how best to build and justify print + digital strategies in your marketing campaigns.

Topics include:

  • Increasing perceived value, customer reach, and response with print
  • Using coatings and varnishes to create powerful sensory experiences
  • Building brand memorability with tangible media
  • Leveraging creative folded formats for marketing and mail
  • Making it personal: how customization and personalization makes all the difference
  • How digital presses can create amazing analog experiences
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