3M has combined 30+ years of research informing our understanding of the human visual system with our expertise in machine learning and analytics to bring data-driven workplace solutions. Developed by expert neuro and data scientists to quickly and accurately simulate how people see your visuals within the first 3-5 seconds, 3M™ Visual Attention Software (VAS) instantly predicts – with 92% accuracy – where your viewers’ eyes are drawn. This “pre-attentive phase” is critical in capturing your audience’s interest and increasing the likelihood they will engage with your content. A VAS analysis will show you which areas are attracting, or distracting, viewers’ attention so you know if your content is on track in achieving its goals. You can integrate testing into you design workflow with the VAS web app or plugins for Adobe Illustrator, Photoshop or XD and make refinement decisions based on objective feedback. Learn more at vas.3M.com.
This session brought to you by our partner, 3M.