Word Craft

You may not have “copywriter” in your job title, but that doesn’t mean you can’t craft your words more effectively. Sharpen some fundamentals, and you’ll be able to put them to good use—whether you’re captioning social media posts, writing emails and landing pages, or building compelling marketing messages.

In this session, you’ll discover how to:

• Speak to the most important person of all: your reader
• Use the magic power of… honesty
• Streamline and turbocharge your text
• Unflubbify your writing