Sessions

Make an Impact! How Designers Can Promote Diversity, Equality, and Inclusion

We know that diversity and inclusiveness is a crucial component of every design. But what does that look like in practice and how do you know if you’re doing it right?

In this session, designer and brand strategist Nicte Cuevas shares best practices and strategies for:

  • Approaching designs with mindfulness to create more effective and authentic connections with your audience
  • Increasing empathy and understanding across lived experiences
  • Expanding representation and inclusion with diverse content

Grids: The Backbone of Design

We know we should be using grids in our designs, but which ones? How do you choose? Where do you even start? Join Nigel as he shares invaluable insights, practical tips, and real-world examples to demystify the complexities of grid-based design. By the end of the session, you’ll not only understand the importance of grids but also be equipped to use them strategically for visually stunning and harmonious layouts.

You’ll learn:

  • The different kinds of grid: document, layout, baseline, and how to combine them
  • Strategies for working with grids in InDesign, as well as Illustrator, and Photoshop
  • Creative ways to break the grid for added impact

Approachable Animation in After Effects

Having the ability to animate your designs is becoming a must these days, and After Effects is the app that can truly bring your creative vision to life. Emmy-winning motion designer Kyle Hamrick will guide you through the fundamentals of this often-intimidating program, and demonstrate approachable techniques you can use right away to boost your own work.

In this session, you’ll learn:

  • When, why, and how to incorporate motion into your skill set
  • Fundamentals of the After Effects UI and multimedia workflow
  • How to import and animate layered designs from Photoshop or Illustrator (It’s not as hard as you’d expect!)
  • Beginner-friendly techniques that can make a big impact

Getting Started with Video for Designers

We might all be walking around with a video creation device in our pockets, but when asked to create or use video professionally, you might realize it’s more involved than you thought! Join Emmy-winning video creator Kyle Hamrick to learn the essentials of video editing and post-production, and ways you can incorporate video into your work across a variety of formats and contexts. This session will be focused on Adobe tools, but includes concepts you can apply to apps of your choice.

In this session, you’ll learn:

  • Fundamental technical and creative concepts
  • How to effectively organize your video projects
  • Approachable workflows for quick projects in Adobe Express
  • More advanced (and even automated!) techniques in Premiere Pro

Transformative Tools for CreativePros

Want to get super-efficient and productive? Come learn about a wide range of utilities, apps, and services that can help make you a rockstar! Sometimes it’s the little things that make the biggest difference. Theresa Jackson showcases a collection of productivity tools for Mac and Windows, curated from the recommendations of over a dozen fellow experts!

Topics include:

  • Keyboard shortcut tools to turbocharge your workflow
  • Helpful utilities that every design pro needs
  • Tools and amazing OS tips you didn’t know you already have
  • Browser, email, and cloud sync services for increased productivity

Paper Party: Exploring PaperSpecs

Paper is as distinctive as fonts—each type of paper has its own “voice,” its own sense of personality. And yet the only way to truly understand paper and printing is to feel it with your own hands. In the old days there were plenty of opportunities for design professionals to experience a wide variety of paper stocks, so they could make good decisions when it came to print. Of course, that’s very rare today.

So . . .  we’re throwing a paper party! Join internationally renowned paper expert Sabine Lenz from PaperSpecs as she leads a fun and educational experience like no other.

Topics include:

  • Understanding paper terminology
  • Why choosing the right stock for your project matters
  • How a printed piece can make or break your sale
  • Why print means “Quality” (and how not to mess it up)

The Power of Paper and Print

Sure, digital is great, but in many situations, print is far more effective! Join us as we explore when and why print excels, as well as how best to take advantage of new (and old!) print techniques for phenomenal results and maximum visual impact.

Topics include:

  • Why print results in measurably better returns than on-screen experiences
  • Bringing your designs to life with coatings and varnishes that replicate the look and feel of any texture
  • Building instant brand memorability
  • Increasing perceived value through haptic response
  • How digital presses can create amazing analog experiences

Leveraging Metadata Across Adobe Apps

Did you know that every Adobe file you work with can contain hidden information that describes your file? Did you know that the Adobe applications give you the ability to leverage that metadata in other applications?

In this session, you’ll learn what metadata is and how to use it your everyday work. You’ll also learn how to leverage that metadata to automate tasks and streamline your workflow, to get jobs done faster and with less effort.

Making Sense of Creative Cloud Libraries

Creative Cloud Libraries sound great in theory, but don’t always work the way you might expect them to. However they are incredibly useful for storing artwork, colors, text, styles, patterns, and more, and then using this content across different Adobe apps. Join Keith Gilbert for strategies to make CC Libraries work for you, not against you.

Topics include:

  • How you can use CC Libraries to manage assets for specific projects and share them with stakeholders
  • How to leverage little-known features of CC Libraries to reduce friction when reusing content between Creative Cloud apps
  • How to use your libraries in non-Adobe apps like Microsoft Word, PowerPoint, Teams, and Google Workspace

Buried Treasure: Mining Your Fonts for Gold

Don’t know your Unicode from a unicorn? Think Stylistic Sets are a Philadelphia soul group? This session is for you. We’ll discuss finding elusive glyphs, getting the most out of Adobe Fonts, understanding those obscure OpenType features, and explore when and why to use special fonts like Variable or Color Fonts.

Topics include:

  • Accessing alternate characters and ligatures
  • Figure styles and fractions
  • Add flair with picture fonts, ornaments and catchwords