Design isn’t just about aesthetics—it’s about transforming how information is processed and retained. By understanding the neuroscience behind perception, designers can create work that not only captures attention but also enhances learning and memory. This session will equip your team with the knowledge to optimize cognitive load, apply neuropsychological principles, and design with the brain’s natural learning patterns in mind.

You’ll learn how to:

• Master cognitive load optimization for maximum audience retention
• Apply neuropsychology principles to create unforgettable experiences
• Design with the brain’s natural learning patterns to ensure lasting impact

For many of us, CreativePro Week is a peak experience, where we are inspired to connect and learn more than any other time of the year. But after you get home, it’s what you do with the next 51 weeks that will determine your level of success.

How do you overcome feelings of constant busyness, distraction, and exhaustion to stay focused on growing yourself? How do you make learning a habit, to consistently build and add useful skills, and use your time to accomplish meaningful long-term goals?

Learn how to carry the spark of CreativePro Week with you the whole year long!

You may not have “copywriter” in your job title, but that doesn’t mean you can’t craft your words more effectively. Sharpen some fundamentals, and you’ll be able to put them to good use—whether you’re captioning social media posts, writing emails and landing pages, or building compelling marketing messages.

In this session, you’ll discover how to:

• Speak to the most important person of all: your reader
• Use the magic power of… honesty
• Streamline and turbocharge your text
• Unflubbify your writing

Far from being dead, print is a tactile, immersive medium that demands a different approach than screen design. Chris Carls walks you through the key principles, tools, and techniques for elevating your designs of everything from brochures and business cards to large-format posters and packaging.

We’ll cover everything from color theory and resolution to prepress preparation, and you’ll learn how to avoid common pitfalls—such as like color shifts or poor-quality images—that can ruin an otherwise great design. You’ll also learn tips for working efficiently with print vendors, understanding file types, and using industry-standard tools to get the most out of your design software.

Topics include:

• Understand color modes and color profiles for accurate print output
• Learn the critical difference between RGB vs. CMYK and how to work in each for the best results
• Set up your files properly for bleed, trim, and safe areas to avoid costly mistakes
• Gain insight into working with typefaces and images to ensure they print at their best
• Learn to communicate with your print vendors and ensure your designs are translated perfectly to paper

Sure, digital is great, but in many situations, print is far more effective! Join us as we explore when and why print excels, as well as how best to take advantage of new (and old!) print techniques for phenomenal results and maximum visual impact.

Topics include:

• Why print results in measurably better returns than onscreen experiences
• Bringing your designs to life with coatings and varnishes that replicate the look and feel of any texture
• Building instant brand recognition
• Increasing perceived value through haptic response
• How digital presses can create amazing analog experiences