Walsworth Breakfast Session: Make the Prepress Process Smoother

This session is sponsored by Walsworth.

InDesign has powerful built-in preflight capabilities which helps you achieve better results, greater time savings, and lower production costs. The Preflight Panel alerts you to potential production problems in real time—directly within your layout. We will also cover PDF Export settings including whether to convert RGB to CMYK.

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Adobe Lunch Session: Creativity in the Blink of an AI: Preparing Designers for Tomorrow

This session is sponsored by Adobe.

Technologies like Machine Learning and Artificial Intelligence are hurtling the design industry forward into uncharted territory. So what do you need to know about current trends, technologies, and tools that will best prepare you for the future? In this presentation, Adobe’s Danielle Morimoto will show the latest tools and generative AI technologies that you need to know today as a creative to help set you up for success tomorrow.

The Art of Direction

So, you know your way around the various Adobe apps and have years of experience as a veteran designer. Now what? Maybe you’ve thought about transitioning to a Director role at some point, but the specifics of what’s involved and how to get there can feel ambiguous—at best. What does an Art Director or Creative Director really do, exactly? And what skills do you need to make that transition or thrive in these roles? Being a Director is about more than just software prowess and involves an essential mix of soft skills to effectively succeed. Vince Wanga, award-winning creative executive and former VP & Head of Creative for an Inc. 5000 Technology startup, shares his time-tested insights and personal anecdotes to candidly illuminate what it takes to not only make the transition to Director—but to excel at it.

You’ll learn how to:

  • Tips to level up to the roles of Art Director/Creative Director
  • Specific skills that are needed to thrive in those roles
  • How to effectively build & manage a creative team
  • How to effectively mentor new talent
  • Techniques to nurture your team’s creativity & culture

PageProof Breakfast Session: The #1 Game-changer for Design Teams

This session is sponsored by PageProof

In this dynamic presentation, we explore why online proofing is the #1 game-changer for design teams in our ever-evolving digital world. Harness the power of platforms like PageProof to transform the way you handle feedback and approvals, resulting in faster delivery of brand-compliant content. Discover the versatility of online proofing, including support for a wide range of media: artwork, documents, presentations, design prototypes, videos, podcasts, HTML emails, websites, and more. Delve into the user-friendly proofing experience to discover powerful features that enhance your efficiency, including the invaluable Adobe extension. Seize the potential of online proofing and revolutionize the way you work.

Branding: The Inside Story

Steve Forbes (editor-in-chief of Forbes Magazine) once said “Your brand is the single most important investment you can make in your business.” Take a journey with branding strategist Nicte Cuevas and CreativePro president David Blatner as they explore the history and making of a brand.

Stop Their Scroll

Ready to create images and graphics so compelling that they stop viewers mid-scroll? In this session, you’ll learn how to take advantage of motion, color, and a touch of playfulness to create irresistible social media content.

Join Kladi as she walks you through the essential steps to create exciting content, including:

  • Setting up a ready-for-animation workspace in Photoshop
  • Creating assets to animate in Illustrator
  • Leveraging the power of CC Libraries to update, store, and edit your project assets
  • Working with animation and video in Photoshop

Fonts Have Changed… Have You?

Most people don’t think of fonts as software, but they are! Have you upgraded your “font software” recently? Do you know how to take advantage of the newest “font features”? Let’s get geeky with fonts in this quick deep dive on what you need to know about font technology.

Topics include:

  • Type 1 is dying… what you need to know now
  • Which fonts come with “gotchas” that you need to be ready for
  • Pretty fonts that just don’t print
  • The ins and outs of variable fonts, OpenType fonts, SVG fonts, TrueType fonts, and more
  • Important font settings in InDesign, Illustrator, and Photoshop

The Power of Print: Touch = Value

Sure, digital is great, but in many situations, print is far more effective! Join us as we explore when and why print excels, as well as how best to take advantage of new (and old!) print techniques for phenomenal results and visual impact.

Topics include:

  • Why print results in measurably better returns than on-screen experiences
  • Bringing your designs to life with coatings and varnishes that replicate the look and feel of any texture
  • Building instant brand memorability
  • Increasing perceived value through haptic response
  • How digital presses can create amazing analog experiences

Interactive Infographics with Illustrator and Animate

Ready to take your infographics to the next level? Bring them to life with animation! In this session, Adobe Certified Instructor, Rob de Winter, explains how to create awe-inspiring interactive and animated infographics using a combination of Adobe Illustrator and Animate.

You’ll learn how to:

  • Properly build and structure your design in Illustrator
  • Import your vector work into Animate
  • Add motion and interactivity
  • Export your sparkly new infographic for a variety of uses

Win From Within: Building Effective Mood Boards in InDesign

Creative teams are called on to transform abstract thoughts into actionable ideas. Our humble friend the mood board can express complex ideas, earn client buy-in, and build momentum within the design team. And here’s the best part: You can build them quickly and easily with your existing tools, especially InDesign. Veteran art director and educator, Prescott Perez-Fox shares his tried-and-true techniques for next-level mood boards.

You’ll learn:

  • Strategies for conducting visual research
  • Methods for image selection and cropping
  • Structure and formats for effective mood boards
  • Underrated InDesign tools to make it happen fast!