Sessions

Color Through the Lens of Culture

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Do you think color is just about what looks good? Think again! There’s far more to color than a pretty palette or a fashion statement. It gives rise to feelings, forges connections to one’s heritage, brings people together, and can be a key component of effective communication. We can create deeper relationships when we become more conscious of the color choices we make.

In this session, you’ll learn to make the most of color psychology as a powerful form of language, particularly when it comes to cross-cultural communication.

Topics include:

  • The powerful influence of color psychology
  • How cultural misappropriation can divide communities and affect brand perception
  • The Impacts of gendered marketing through color
  • The role color plays when it comes to cultural heritage

Resolution: How Well Do You Really Understand It?

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Resolution is one of those things that you think you understand, until you have to explain it. So what exactly is it? How is it related to image size? When is an image big enough—and when is it too big? How do you know? Theresa takes you on a deep dive to deliver answers to all this and more along with workflow tips for Photoshop, Illustrator and InDesign.

You’ll learn:

  • How do you measure image size?
  • Does 72ppi always mean disaster for print?
  • Where did the universally accepted 300ppi for print come from?
  • Is resolution ever irrelevant?
  • How do you determine the correct resolution?
  • What are PPI, DPI, and LPI… and how are they related?

Adobe Express for Pro Designers

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Adobe Express is not a replacement for the Adobe apps we all know and love, but rather, an additional tool that complements existing workflows while dramatically expanding your output and effectiveness. Social media posts, flyers, invitations, your next promotional video . . .  Adobe Express can do it all! And best part is that it all comes with your Creative Cloud.

Topics include:

  • How pro designers and marketers can use Adobe Express
  • Take your designs from still to animated in just a few clicks!
  • How Express integrates with Photoshop, Illustrator, and other apps

Designing Accessibly: Your Power to Make a Change Starts Today!

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In this engaging session, we will explore the immediate impact designers can have on creating inclusive experiences for all users. Discover practical strategies, actionable insights, and the tools you need to initiate change in your design practices today. Join us as we shatter barriers, empower users, and unveil the immense potential within your grasp to craft a more accessible and inclusive digital landscape. It’s time to harness your creative influence and make a lasting impact — because accessible design begins with you, and it begins today!

You’ll learn:

  • The impact you can make with design choices
  • Actionable insights on empathy and awareness
  • How to make sure you’re designing inclusivity
  • Tools and resources

Bringing It All Together: CC Workflows

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This session uncovers the secrets to maximizing your design prowess by highlighting the power of Creative Cloud’s online services. Adobe’s Bart Van de Wiele will teach you how to work faster, collaborate with others, and say goodbye to email reviews using a variety of possibilities.

Topics include:

  • Ideate and collaborate using generative AI with Adobe Firefly
  • Streamline your workflow using CC Libraries and Adobe Stock
  • Set up approval workflows using cloud documents and even Adobe Frame io (yes, you have this!)
  • Bring everything together as part of Adobe’s eco-system

Essential AI Resources for Every Designer

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There are new AI apps and tools popping up every day, from AI-generated music and video scripts, to voiceovers, to tools that help with presentation design. But how do you know what’s worth checking out and what’s not? Amy Balliett has done the work for you and she’s here to share some of her favorite AI resources to revolutionize the way you work.

You’ll discover:

  • Tools to help with every stage of design and creation
  • Using AI to build first drafts to save you time
  • Services that help organize and speed up your work
  • Recommendations for staying on top of the latest developments

Accessibility in PowerPoint

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PowerPoint has become a staple of our business environment. Ensuring your presentations are accessible can be a major challenge if you are not familiar with some key features (and bugs) within the program. Dax will walk you through all the tools and roadblocks you need to know to create inclusive and accessible content. By the end of this session, you’ll be equipped with the skills and knowledge to create presentations that not only captivate your audience but also ensure that your message reaches everyone equally.

Advanced Accessibility: Solving Complex Tag Challenges

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Put on your thinking caps and roll up your sleeves: This class will take you beyond the basics of tagging content for accessibility. Attendees will learn advanced techniques for dealing with unique situations. We will cover:

  • Block vs. Inline: Why, when, where, and how
  • Tips for manually fixing table structures
  • Understanding List and nested lists
  • The benefits and limitations of accessible footnotes, end notes, and cross-references

Accessible PDFs from InDesign Part 2

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We all know Adobe InDesign is an incredibly powerful tool from both a design and an accessibility standpoint. But it’s no secret that InDesign falls short in a few areas. In this session, Chad will share advanced accessibility tips for making documents compliant and providing the most robust user experience possible.

Accessible PDFs from InDesign Part 1

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If you’ve been tasked with creating accessible PDFs from InDesign in your day-to-day job, you won’t want to miss this session. Chad will walk you through all the ins and outs of creating accessible PDFs. You’ll leave this session with an understanding of the requirements for document accessibility and why each one is important.