Three Minutes Max: InDesign

Yes, it’s time — once again! — for that fun-filled, action-packed, highly-educational, and mind-blowing session: Three Minutes Max! Each of our instructors will have no more than three minutes to share their favorite InDesign tip… and then you get to vote for a winner.

In past years, some of the best tips have been held for this session… so you don’t want to miss it!

Learn to Love PowerPoint, Part 2

In Part 1 of this three-part session, we learned how to get up to speed fast, navigate PowerPoint like a pro, and set up masters. Now, we face the hardest task of all: Figuring out why Microsoft hid all the most important tools (and discover where they hid them!)

By the end of the hour, you’ll be ready to face PowerPoint with confidence! Next up, see Part 3 here.

Print: The Surprisingly Powerful Partner of Digital Marketing

An all-digital strategy may seem appropriate in a virtual world, but did you know that 85% of consumers expect and appreciate a blend of digital and physical engagement with brands? In fact, combining direct mail with a digital strategy increases lift by an average of 20%! Print, done right, can deliver phenomenal results, visual impact, and proven brand recall. Join us as we explore when, where, and why print excels in a digital world, as well as how best to build and justify print + digital strategies in your marketing campaigns.

Topics include:

  • Increasing perceived value, customer reach, and response with print
  • Using coatings and varnishes to create powerful sensory experiences
  • Building brand memorability with tangible media
  • Leveraging creative folded formats for marketing and mail
  • Making it personal: how customization and personalization makes all the difference
  • How digital presses can create amazing analog experiences

Time-Saving InDesign Practices That You’re Probably Avoiding

We get it: You’re on deadline and you just gotta’ get the project done, so there’s no extra time. But here’s the trick that InDesign pros know that you’re forgetting: If you take a little time to set things up well now, you can save so much time later!

In this session we’ll walk through some of the most important DIRN (“Do it Right, Now”) features and practices, including:

  • Styles (including nested, hierarchical, and cascading)
  • Proper master page setup
  • Understanding variables and automated text
  • Long document features you should use, even for short docs!

Adding Personality with Typography

Every font has a voice and personality. How you set that font on the page — size, color, caps, column width, and more — affects the voice, just like you can adjust your own voice, depending on what you’re trying to say.

In this short exploration of type and typography, we’ll explore how sometimes subtle changes can make big differences in how your message is received.

Learn to Love PowerPoint, Part 1: 0–60 for Designers

PowerPoint is the app that creative pros love to hate. And yet, we all have to use it sooner or later! The dirty secret is that once you learn how PowerPoint works, you’ll find it’s actually incredibly powerful and can perform some tasks even better than Adobe’s tools.

If you’ve ever feared or hated PowerPoint, take this opportunity to get to know it a little better. The more you know, the more fun it is!

This is Part 1 of a three-part tutorial. See Part 2 here.

You’re Just Not Efficient Without Adobe Bridge

Most people think Adobe Bridge is just for photographers, but no! If you use InDesign, Illustrator, or Photoshop, you owe it to yourself to learn how this digital asset manager can make your life so much easier.

Adobe Bridge is just waiting for its chance to save you time by cutting through the clutter of files and applications. In this session, you’ll learn how to use Bridge to streamline graphics production workflows.

This session includes:

  • Using Bridge to inspect InDesign documents
  • How anyone can use Bridge for free
  • Use Bridge shortcuts to process many files rapidly
  • Hunt and gather project files and folders more quickly
  • Metadata: your key to smooth workflows
  • Batch processing the easy way

Spectacular and Easy Type Effects

The human eye responds to seeing typography almost as powerfully as it recognizes human faces — but how you set the type, and what kinds of effects you apply can matter a huge amount. Let’s look at a number of awesome type effects you can create using Illustrator and Photoshop that will enhance your ability to capture eyeballs and attention.

Essential InDesign Scripts, Part 3: Customizing and Scripting Fundamentals

Using InDesign without scripts is like cooking without spices—you can do it, but why would you?! In Part 1 and Part 2 of this three-session tutorial, we’ve looked at a wide variety of must-have InDesign scripts. Now, it’s time to take it to the next level!

Topics include:

  • How to edit a script to customize it for what you need (it’s often not as hard as you’d think)
  • First steps in writing your own scripts
  • Obscure (but useful!) scripts you have to know about
  • Scripting resources

8 Essential Steps You Should Take Before Printing or Exporting

It feels so good to finish a layout… but wait! Before you export “myPage.Final_B_v2_ReallyFinalThisTime.indd” to PDF, or send it off to get printed, take just a moment and walk through this checklist of Eight Essential Steps. It doesn’t have to take long, and you’ll save so much time in the long run.

Session topics include:

  • Building (and using!) custom preflight profiles
  • The Ink Manager (it’s far more important than it sounds)
  • Critical PDF best practices
  • Scripts and automated checks