Typography can send a powerful message. In this session we’ll look at a number of easy-yet-impactful type effects you can create using Illustrator and Photoshop that will enhance your ability to capture eyeballs and attention.
If you’re not using scripts with InDesign, you are not being nearly as efficient as you could be. And scripts are really easy to use! In fact, a bunch of useful scripts even ship with InDesign—you just need to know where to find them.
Join us in this fast-paced session to learn:
Object styles tell a text frame, graphic frame, or path how to look and behave—stroke & fill, effects, size, position, etc. They can also format the content inside those frames—both text and pictures. Object styles can save you an enormous amount of time applying formatting—especially when you or the client makes a change. If you’re not using object styles now, you will after this session!
We’ll create an object style for a simple photo frame, then step it up to create an organizational chart, complete with paragraph styles and box sizes, making the frames easy to create and modify. We’ll explore cool size and positioning tricks, as well as how to apply effects and text wrap with our saved object styles.
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Each new release of Photoshop (and other Adobe apps) includes more features that rely on machine learning (ML), a.k.a artificial intelligence (AI). That could be cleanly enlarging images for print using Super Resolution, quickly making selections and masks based on the contents of an image (like a person or a sky), or smartly recomposing a video in social-media-friendly portrait orientation without cropping out the main action. This session breaks down what AI/ML is, how it works, and how you can use it to improve workflows and get better results.
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An all-digital strategy may seem appropriate in a virtual world, but did you know that 85% of consumers expect and appreciate a blend of digital and physical engagement with brands? In fact, combining direct mail with a digital strategy increases lift by an average of 20%! Print, when it’s done right, can deliver phenomenal results, visual impact, and proven brand recall. Join us as we explore when, where, and why print excels in a digital world, as well as how best to build and justify print + digital strategies in your marketing campaigns.
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Typography is the art of shaping space. Designers carve blank pages into dynamic layouts. Then, they adjust the space around letters, words, and lines of type. Join internationally renowned designer and typographer Ellen Lupton as she shows how to make better typography by activating key design principles—from macro to micro.
These days, the only way to be truly efficient and productive is to think “outside the box” and look at the ecosystem of services, resources, and third-party tools that are available to you.
Join us for a far-reaching discussion, including a look at the future of publishing, with David Blatner, Marcus Radich (PageProof.com), and Mark Hilton (santacruzsoftware.com).
Photoshop is a deep application with tools for just about everyone and everything. Designers’ needs are not the same as photographers, image editors, or retouchers… and that’s okay! Learn what you, as a designer, most need to know about Adobe Photoshop. You’ll learn techniques to speed up your workflow and maintain consistency across your brand.
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Working remotely has forced many publishing teams to develop new ways to collaborate on projects online. Whether you’re still working from a remote home office or are moving gradually to an in-office status, contributing freelancers and publishing teams can continue to use the best of these solutions to streamline page production and proofing.
Join Anne-Marie as she presents tried-and-true options for teams of any size:
You’ll be so encouraged and energized by what you learn that you’ll be fixing your own workflows as soon as you get back to your projects!
As an InDesign user, have you ever collaborated with content providers whose talents lay in areas other than text formatting? So, when you get their text content, it’s been manually formatted (for font size, bold, colors, etc.)? Are you spending hours reformatting text with paragraph and character styles, just so you can do your job? Is there a better way? YES! This session explores ways to automate this process – even if you need to maintain a live link to the text files!
You’ll learn how to fix your files through:
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