Tag Archive for: design

Why You Can’t Live Without Adobe Bridge

/in

Adobe Bridge may be the unsung hero in your Adobe Creative Cloud suite, waiting for its chance to save you time by cutting through the clutter of files and applications. Most people think Adobe Bridge is just for photographers, but no! If you use InDesign, Illustrator, or Photoshop, you owe it to yourself to learn how this digital asset manager can make your life so much easier.

Topics include:

  • Integrate Creative Cloud applications into a streamlined workflow
  • Use Bridge shortcuts to process many files rapidly
  • Hunt and gather project files and folders more quickly
  • Using Bridge to inspect InDesign documents
  • How anyone can use Bridge for free
  • Metadata: your key to smooth workflows

Creating Impact: Editorial Design to Influence Change

/in

Discover how freelance graphic designer Kieron Lewis uses InDesign to create a range of publications that push the boundaries of stereotypes about race and design. As Kieron shares his experiences working on publications that are designed to inspire and empower the African community and its diaspora, you’ll learn how he uses the power of collaboration to create impactful editorial design.

Join Kieron in this session to explore:

  • The impact that collaboration can have on your career
  • The importance of designing for the community
  • How editorial design can connect us

Powerful AI and Machine Learning for Creatives

/in

Each new release of Photoshop (and other Adobe apps) includes more features that rely on machine learning (ML), a.k.a artificial intelligence (AI). That could be cleanly enlarging images for print using Super Resolution, quickly making selections and masks based on the contents of an image (like a person or a sky), or smartly recomposing a video in social-media-friendly portrait orientation without cropping out the main action. This session breaks down what AI/ML is, how it works, and how you can use it to improve workflows and get better results.

Topics include:

  • What is AI/ML and how does it work?
  • Cloud versus on-device processing
  • ML object and scene recognition to find assets
  • How to spend less time making selections and masks (like Sky and Subject detection)
  • Photoshop and Lightroom Super Resolution
  • Neural Filters (Skin Smoothing, Colorization, and more)
  • Using AI to recompose videos for social media dimensions
  • Noise reduction in many third-party tools such as Topaz, Luminar, ON1 Photo, and more
  • Where ML is sneaking into InDesign and Illustrator

Print Marketing: The Secret Sauce

/in

An all-digital strategy may seem appropriate in a virtual world, but did you know that 85% of consumers expect and appreciate a blend of digital and physical engagement with brands? In fact, combining direct mail with a digital strategy increases lift by an average of 20%! Print, when it’s done right, can deliver phenomenal results, visual impact, and proven brand recall. Join us as we explore when, where, and why print excels in a digital world, as well as how best to build and justify print + digital strategies in your marketing campaigns.

Topics include:

  • Increasing perceived value, customer reach, and response with print
  • Using coatings and varnishes to create powerful sensory experiences
  • Building brand memorability with tangible media
  • Leveraging creative folded formats for marketing and mail
  • Making it personal: how customization and personalization can make all the difference
  • How digital presses can produce amazing analog experiences

Typography: Little Tricks for Big Improvements

/in

Typography is the art of shaping space. Designers carve blank pages into dynamic layouts. Then, they adjust the space around letters, words, and lines of type. Join internationally renowned designer and typographer Ellen Lupton as she shows how to make better typography by activating key design principles—from macro to micro.

CreativePro Partner Panel: Finding Solutions

/in

These days, the only way to be truly efficient and productive is to think “outside the box” and look at the ecosystem of services, resources, and third-party tools that are available to you.

Join us for a far-reaching discussion, including a look at the future of publishing, with David Blatner, Marcus Radich (PageProof.com), and Mark Hilton (santacruzsoftware.com).

Designers and Editors: Collaborating without Tears

/in

Working remotely has forced many publishing teams to develop new ways to collaborate on projects online. Whether you’re still working from a remote home office or are moving gradually to an in-office status, contributing freelancers and publishing teams can continue to use the best of these solutions to streamline page production and proofing.

Join Anne-Marie as she presents tried-and-true options for teams of any size:

  • Setting up a cloud service (Dropbox, Google Drive, SharePoint, etc.) to act as a local file server
  • Tracking versions and rolling back
  • Placing and updating smart-linked Word and Google Docs
  • InCopy collaboration for accurate copyfitting

You’ll be so encouraged and energized by what you learn that you’ll be fixing your own workflows as soon as you get back to your projects!

CC Collaboration with Files, Libraries, and Cloud Docs

/in

The Creative Cloud is far more than a bunch of cool apps… it’s an entire ecosystem of integrated tools, services, and resources. If you work on your own, it’s cool. But if you work with a team or collaborate with others, it’s life-changing.

Topics include:

  • CC Libraries: storing, sharing, collaborating, and more
  • CC Files: how to make the most of your storage
  • Cloud Docs: what they are, when you want to use them (and when you don’t)
  • How to automate and extend Adobe’s ecosystem to Google Drive, Dropbox and others

Building Video and Animation for Social Media

/in

Let’s bring it all together. In this final motion-graphics session of the day, we’ll look at combining techniques from Premiere Pro, Rush, Photoshop, After Effects, and Express to help you create the perfect assets for any social campaign. Learn how to leverage animations from a wide range or apps, including video from your phone, animated PowerPoint and Keynote charts, and event web-based animations — and seamlessly incorporate them into your projects.

Microsoft 365 Meets Creative Cloud and Document Cloud

/in

The two most important software developers for creative pros are Adobe and Microsoft, so it’s critical that you find ways to integrate their suites of apps. In this in-depth session, Bart Van de Wiele will explore how to use Adobe’s Document Cloud apps (Acrobat and Sign) and Creative Cloud products within the Microsoft suite of products for collaboration and approval.

Topics include:

  • Converting Office files to PDF using Acrobat, and back!
  • Acrobat commenting workflows within Word
  • Collaborating and approving PDF documents within Microsoft Teams
  • Harnessing the power of Creative Cloud Libraries and Adobe Stock in PowerPoint
  • Leveraging Acrobat within SharePoint
  • How to use legally binding signatures within Office 365