The Future of Publishing: What You Need to Know Today

The Future of Publishing: What You Need to Know Today

Thursday, 4:45 pm – 5:30 pm

We’re eight years into the third major publishing revolution, but what has changed? And what is about to change? Get a glimpse into the future from our expert panelists, and learn how to manage your documents and workflow to best prepare for 2019… 2020… and beyond!


Publishing EPUBs to your website with Readium


Publishing EPUBs to your website with Readium

Thursday, 3:30 pm – 4:30 pm

With Readium, publishers can securely publish standards-based, reflowable and fixed-layout EPUB3 on their own websites.

In this session you will learn how to use the Readium cloud reader to instantly and automatically publish rich online EPUBs to any browser, how to host EPUBs on your own website and how to work with the new Readium 2 reading apps.

Readium as a Chrome plug-in will cease to exist in 2018, but Readium 2 is evolving to become an installed reader app for iOS, Android, PC, Mac and Linux. See Readium 2 reader apps demonstrated and find out the latest news.

  • How to incorporate Readium Cloud reader into your websites legally and without charge
  • How to use Readium to publish InDesign generated EPUBs online
  • How to link to share links to a particular page within a publication
  • How to apply Readium LCP – the vendor neutral solution to DRM
  • Supply downloads for offline reading
  • The future plans for EPUB and Readium

Three Forward-Looking Publishing Processes



Three Forward-Looking Publishing Processes

Thursday, 3:30 pm – 4:30 pm

Need to produce 50+ different books per year, in five different output formats? Creating digital or print catalogs? Making custom bespoke documents for thousands of people? While humans will always have a part in designing and creating, we too often forget why we use computers in the first place: Because they’re good at doing things that we’re not so good at. This session will include:
  • Using HTML as a source format from which to create final PDF and EPUB files
  • Pros and cons of choosing an automated workflow, examples of automated workflows, and some existing tools for automating workflows
  • Managing huge amounts of data efficiently
  • Creating PDFs on the fly, without InDesign or any other traditional apps
  • Multi-formatting content for tablet, phone, print, PDF, EPUB, MOBI, web, and more

What’s New in PDF


What’s New in PDF

Thursday, 3:30 pm – 4:30 pm

PDF is celebrating its 25th birthday this year — 10 of them as an ISO standard! — and it has become the world’s most important and ubiquitous file format. Join Leonard Rosenthol, Adobe’s PDF Architect, where he will introduce what you can expect in the new PDF 2.0 — for designers, printers, accessibility, and more!

Leonard will then look beyond PDF 2.0 and give you some insight into areas that the committee is investigating for the future including better integration with mobile screens and pen input.

This session is essential for anyone who manages the future of their publication departments.


Essential EPUB Cleanup Steps


Essential EPUB Cleanup Steps

Thursday, 2:15 pm – 3:00 pm

It’s not hard to make an EPUB… but it can be hard to make a good EPUB! Learn tips and tricks earned in the forges of building and converting hundreds of books at O’Reilly Press, including:
  • Advanced tips for setting up your InDesign file for EPUB export
  • Cracking EPUBs: tools, techniques, and traps
  • GREP search and replace that will save you hours of time
  • Proofing: What to look for, what to fix, what to ignore

HTML Beyond Web Sites: Digital Magazines, Presentations, and Mobile Apps


HTML Beyond Web Sites:
Digital Magazines, Presentations, and Mobile Apps

Thursday, 2:15 pm – 3:00 pm

Are you interested in creating rich, interactive content? It’s likely that your existing design skills are more useful than you realize. The solution might be staring you right in face…HTML isn’t just for websites, and you don’t need to know how to code to use it.

In this session, you’ll learn how to use your favorite tools to create all kinds of useful projects. You’ll see examples of different projects from Digital Magazines to E-learning modules, made with tools like InDesign and WordPress.

This session will show you how you can

  • Create online magazines
  • Deliver rich media presentations to sales teams
  • Build mobile apps without coding
  • Reuse content for different projects

Ebook Design Is Not an Oxymoron


Ebook Design Is Not an Oxymoron

Thursday, 1:00 pm – 2:00 pm

There are beautiful ebooks in the marketplace that are still accessible and agile, meeting needs the reader didn’t know she had. This session will cover:

  • Interoperable design that will work everywhere
  • How to plan CSS that doesn’t sabotage the reader’s needs
  • When to fight for design principles and when to let them go
  • Planning for responsive design
  • Choosing fonts designed for screens

Secrets of the Acrobat Masters


Secrets of the Acrobat Masters

Thursday, 1:00 pm – 2:00 pm

For many designers, Acrobat is just an application to view or output their layouts. Or it’s what clients use to mark-up a layout. Join us in this tips & tricks session and learn just how much more Acrobat DC can do to enhance your workflow in unexpected ways.
  • Opening and combining graphics file formats
  • Identify the differences between two versions of a layout
  • Edit existing PDFs and even extract images into Illustrator or Photoshop
  • Avoiding Illustrator (spoiler: AI should not be used a PDF editor!)
  • Turning form layouts into fillable interactive forms
  • Extracting editable text from a scan
  • …and more!

The Power of Print 2018


The Power of Print

Thursday, 1:00 pm – 2:00 pm

At a time when it seems the entire world is banging the drum for digital marketing, there’s a surprising strategy that is proven to beat digital time after time. That strategy is print. Whether it’s consumer preference, trust, privacy, response, recall, or one of many other measures, print comes out on top. Join us on a fascinating journey to learn how to take advantage of print’s strengths to get ahead of the competition. We’ll share compelling case studies and statistics and give tips and techniques for making your print materials off-the-charts engaging, and prove that print combined with digital forms of marketing is a recipe for success. This highly visual and inspiring presentation is chock-full of ideas, strategies and print “eye candy” for attendees who operate on either end of the budget spectrum.
Take aways:
  • Clever strategies for adding print into your marketing mix
  • Proven techniques for leveraging technology with print
  • Hard proof of print’s power and dominance as a marketing tool
  • Real-world solutions to suit any budget

PWP: The Future of Digital Books (#notjustbooks)


PWP: The Future of Digital Books (#notjustbooks)

Thursday, 11:15 am – 11:45 am

“We dream of a world where books, and indeed all kinds of publications, are first-class citizens of the web. From novels to textbooks, from journal articles to corporate memos, from newsletters to manga, publications are everywhere… Web publications [should be able to] work online or offline. Web publications can be accessible, linkable, and annotatable.”
—PWP Working Group, W3C

Today, books, magazines, documents and most forms of publications are certainly not “first-class citizens of the web” — whether they be PDFs, EPUBs or mobis. Fortunately, the standard-bodies who brought us the Web and EPUB (W3C and IDPF) have combined, and one result is the development of the Web Publications (WP) and Packaged Web Publications (PWP) formats.

Join Leonard Rosenthol, Adobe’s representative to the PWP working group, as he explains the thinking behind this new generation of publication and how it differs from web pages, EPUBs and PDFs that we know today.