Text and Typography in Photoshop

/in /by

Monday, 10:10 – 11 am

Photoshop’s typographic features are both surprisingly powerful and painful to manage if you don’t know what you’re doing. Join world-renowned designer and instructor Nigel French as he explains what you need to know to turn “text” into “typography” using Photoshop’s obvious (and less obvious!) tools.

  • Fighting for pixels: Managing text at small point sizes
  • Maintaining the vectors: Always get the highest quality
  • Expanding your repertoire: Special fonts and extra glyphs
  • Bringing in the big guns: Making use of Illustrator and InDesign

Creating and Adapting a Logo with Photoshop and Illustrator

/in /by

Tuesday, 2:10 – 3:00 pm

Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads!

  • Analyze logo sketches to find a design and color scheme that matches the brand’s objectives
  • Create the base artwork and choose the appropriate typography
  • Create device-independent color and shading, and integrate photorealistic options
  • Change the orientation of the graphic so that it can work in many different layouts

Deke’s Techniques: Photoshop for Designers

/in /by

Monday, 11:20 am – 12:00 pm

Join notorious Photoshop guru Deke McClelland as he quickly reviews some of his favorite techniques for making eye-catching, design-friendly effects in Photoshop.

To give you a glimpse of the perfect wedding of Photoshop and graphic design, Deke’s chosen something old school (displacement maps), something new fangled (multiple strokes), something borrowed (from Madonna of all people!) and something blue (some deep, dark gradient-festooned type).

In just a few minutes, you’ll see how to:

  • Make the most designerly use of Photoshop’s new ability to add multiple layer effect, including drop shadows and strokes.
  • Apply a mathematically precise displacement map to create a ribbed glass effect over your photo.
  • Wrangle your effects in the Layer Style dialog box so they work exactly how you want.
  • Add wild night-club inspired colors to a photo in Camera Raw.

RGB in a CMYK World (and vice versa!)

/in /by

Monday, 10:40 – 11:10 am

It’s the 21st century… are you really still converting images to CMYK in Photoshop? Are you picking the right CMYK at the right time? What the heck is InDesign’s “transparency blend mode” and should you choose RGB or CMYK? This is the session that every InDesign user needs to watch—at least the ones who care about quality and productivity! Includes:

  • How to create a PDF that works for both onscreen viewing and printing on a desktop printer
  • Why converting images should be called “targeting” them
  • Why using the default settings will just get you boring color

Buttons, Icons, and Widgets: Building Building Blocks

/in /by

Monday, 10:10 – 11 am

Whether you’re creating a web page, an app, or a print document, you need to first build your building blocks, and then use those to construct your document. Learn the secrets that Photoshop pros use when making buttons to press, icons to inform, and other widgets for your audience to use.

Photoshop for Designers: Essential Tips and Techniques

/in /by

Monday, 9:00 – 10:00 am

Designers use Photoshop everyday, but that doesn’t mean they use it well. Come learn how to use Photoshop better with these tips and tricks for every Photoshop user, no matter your experience level.

  • Teach your fingers these 10 essential keyboard shortcuts today
  • Setting up your Photoshop environment for maximum productivity and efficiency
  • What tools you can ignore (and which you shouldn’t!)

All Day EPUB: The Process From A to Z

/in /by


Anne-Marie Concepcion



Kevin Callahan



Chad Chelius

Wednesday, 9:00 – 5:00 pm

Enjoy a full immersion for the entire day in ebook design, development, and troubleshooting, and emerge with the knowledge and tools you’ll need to thrive in this busy, ever-evolving field.

We’ll be focusing on the EPUB open standard, and include real-world case studies that take off from there. From the fundamentals of reflowable ebooks to adding interactivity to Fixed-Layout EPUBs and on up to advanced topics for optimizing the HTML and CSS for Kindles and other devices, we’ve got you covered!  Learn from three industry experts who do as well as teach!

In the morning, we’ll be covering:

  • Overview of the eBook marketplace
  • Comparison of eBook formats
  • Anatomy of an EPUB
  • Essential InDesign file prep steps for reflowable EPUBs
  • Your Toolbox: Free and low-cost utilities, scripts, and cloud services
  • Real World focus: Managing images in reflowable EPUBs

After a delicious lunch break on the Adobe campus, we’ll reconvene and cover:

  • Kindle! The Kindle marketplace, market share, and KDP portal
  • Basic steps of InDesign to Kindle (reflowable) format
  • Real World focus: Editing EPUBs for optimal Kindle flowable and fixed-layout
  • Fixed-Layout EPUBs overview
  • Creating interactive Fixed-Layout EPUBs from InDesign CC
  • EPUB clinic: Q&A, troubleshooting your files

Prizes, Tips, Q&A

/in /by

Tuesday, 4:30 – 5 pm

Which of our presenters has the most useful InDesign or publishing tip? Plus, stay until the end for a chance to win great prizes worth thousands of dollars!

Lunch with Adobe: Sit Down with the Adobe Development Team

/in /by

Tuesday, 12:00 – 1:15 pm

Here’s your chance to hear it from the source! Grab some food (provided) and sit down with Adobe’s product development team. Learn about CC 10+. Then talk back and know that the right people are listening.

  • Adobe’s page-layout philosophy: Why are we here and where are we going?
  • What features do you wish InDesign had?
  • Vote on features you want changed in future versions of InDesign.