PWP: The Future of Digital Books (#notjustbooks)

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Leonard Rosenthol

PWP: The Future of Digital Books (#notjustbooks)

Thursday, 11:15 am – 11:45 am

“We dream of a world where books, and indeed all kinds of publications, are first-class citizens of the web. From novels to textbooks, from journal articles to corporate memos, from newsletters to manga, publications are everywhere… Web publications [should be able to] work online or offline. Web publications can be accessible, linkable, and annotatable.”
—PWP Working Group, W3C

Today, books, magazines, documents and most forms of publications are certainly not “first-class citizens of the web” — whether they be PDFs, EPUBs or mobis. Fortunately, the standard-bodies who brought us the Web and EPUB (W3C and IDPF) have combined, and one result is the development of the Web Publications (WP) and Packaged Web Publications (PWP) formats.

Join Leonard Rosenthol, Adobe’s representative to the PWP working group, as he explains the thinking behind this new generation of publication and how it differs from web pages, EPUBs and PDFs that we know today.


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AAA (Ask Adobe Anything!)

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Special Lunch: AAA (Ask Adobe Anything!)

Wednesday, 12:00 pm – 12:45 pm

Here’s your chance to hear it from the source! Grab some food (provided) and sit down with Adobe’s InDesign and Illustrator product development teams. Learn about CC in 2018 and beyond. Then talk back and know that the right people are listening.

  • Adobe’s philosophy: Why are we here and where are we going?
  • What features do you wish InDesign and Illustrator had?
  • Vote on features you want changed in future versions of Illustrator and InDesign

Don’t Bleed on the Pasteups and other Life Lessons Learned

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Gene Gable

Keynote:
Don’t Bleed on the Pasteups and other Life Lessons Learned

Thursday, 9:00 am – 10:00 am

Even if you’ve never waxed the wrong side of a galley, gotten high on rubber cement, or been stabbed in the hand with an Xacto knife, you’ll appreciate this entertaining session! Gene Gable has been around the block in publishing technology, from hot metal to artificial intelligence, and he has the emotional and physical scars to prove it. Through it all Gene has learned that certain rules-of-thumb, certain human behaviors and certain challenges persist, regardless of the technology or characters involved. By looking back at publishing’s past successes and failures, you’ll hear some forward thinking ideas and important lessons from a lifetime in the graphic arts.


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The Whole Creative Cloud Publishing Toolbox

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Bart Van de Wiele

The Whole Creative Cloud Publishing Toolbox

Wednesday, 1:00 pm – 4:00 pm

Believe it or not, there’s a lot more to Creative Cloud than just Adobe InDesign… who knew?! During this half-day tutorial we’ll take a step back and look beyond the classic publishing tools that you know and love and really take our time to explore workflows and best practices.

Be sure to attend if you want to:

  • Learn more about Adobe’s mobile applications on mobile.
  • Explore Adobe’s available online asset services like Adobe TypeKit, Marketplace or Adobe Stock.
  • Learn more about Creative Cloud services, including interactive document output via InDesign Publish Online and also explore a few essential online Adobe PDF services.
  • Improve how you collaborate with others and share assets online.

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CSS and HTML for Designers

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Nellie McKesson

CSS and HTML for Designers

Wednesday, 9:00 am – 12:00 pm

HTML and CSS: You’ve heard the terms, but how exactly do they work, and how can you start working with them? Understanding these core web design languages can help you collaborate more effectively with coding teams or even design directly in digital formats. Together we’ll walk through the basics of HTML and CSS, and how these two technologies go hand-in-hand to style and compose your content.

You probably already know the general concepts — think of HTML as “content and structure” (like pages, graphic/text boxes, text), and CSS as “style and layout” (such as paragraph, character, and object styles). At the end of this tutorial, you’ll walk away with a solid understanding of the fundamentals of these core web design technologies and the confidence to edit HTML and CSS documents or even to create them from scratch.

We’ll cover:

  • The basics: opening and editing HTML and CSS files
  • Anatomy of HTML tags and documents
  • Including graphics and other media
  • Exporting HTML from InDesign
  • Anatomy of CSS rules
  • How to apply CSS styles to different parts of an HTML document
  • Understanding the cascade
  • Working with fonts
  • Next-level CSS: animations, transformations, and print media
  • Out-of-the-box web design frameworks

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Vector Master Class

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Von Glitschka

Vector Master Class

Tuesday, 1:00 pm – 4:00 pm

This class will give you the foundation needed to create anything in vector form. We’ll cover such topics as Where to Start?, The Clockwork Method, Shape Building, Helpful Shortcuts, Amazing Plugins, Coloring Tricks and Tips, and other best practices for bolstering your vector building skills so you can leverage them for a lifetime of creativity. All attendees will get a free digital copy of my ‘Vector Basic Training Second Edition’ book (including 4GB or resource files and 7 hours of HD screencasts). This class puts the ‘Ai’ in a no-brainer.
  • ideation and sketching techniques
  • making the most of Adobe Illustrator’s tools
  • color exploration
  • rejection: flexing your internal critic
  • beyond Illustrator

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Compositing for Creative and Commercial Design

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Julieanne Kost

Compositing for Creative and Commercial Design

Tuesday, 9:00 am – 12:00 pm

Somewhere between the decisive moment and moving pictures lies the world of digital compositing — where multiple images captured at different times layer together to create a whole that is greater than the sum of its parts. During this Master Class, Julieanne will demonstrate flexible and efficient ways to organize, construct, and manage multiple images on layers including complex effects using the multitude of key feature that have been added to Photoshop CC.

Learn essential techniques for blending images together including color and tone, scale and perspective, quality and direction of light, structure and focus and more. From novice to advanced, both you and your clients, will benefit from the skills you learn in this session.

Topics to be covered include:

  • Layers and Masking
  • Selections and Adjustment Layers
  • Layer and Clipping Groups
  • Smart Objects and Filters
  • Warping and Transformations
  • Advanced Blending and Layer Effects

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Three Minutes Max

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Mark Heaps

Three Minutes Max

Monday, 4:45 pm – 5:30 pm

Still hungry for more?! Watch our presenters each take three minutes max to show off their best tip, trick, or technique! Which one will blow your mind? You get to vote and shower one lucky attendee in the room with prizes… it might be you!

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I Wish I’d Known That! Photoshop Power Tips and Tricks for Designers

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Jesus Ramirez

Jesus Ramirez

I Wish I’d Known That!
Photoshop Power Tips and Tricks for Designers

Monday, 3:30 pm – 4:30 pm

Everyone knows Photoshop is full of amazing features — but where are they hidden?! And which ones are worth using when you really need to be efficient and productive.
Join Jesús in this information-packed session where he will share his best Photoshop tricks and power shortcuts for designers!
In this session, you will learn timesaving keyboard shortcuts, little-known features, and better ways to work with the tools that you already use. This session will leave you saying, “I wish I knew that years ago!”
In this session, you’ll learn:
  • Time-saving keyboard shortcuts.
  • Better ways of working with color.
  • How to make blending modes work for you.
  • …and much more

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Selections, Channels, and Masks (Oh my!)

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Dave Cross

Selections, Channels, and Masks (Oh my!)

Monday, 3:30 pm – 4:30 pm

One of the most important skills in Photoshop is making selections and masks – and doing it quickly and without too much effort. In this session you’ll learn the most important tools and techniques for selecting and masking, and the role of channels. You’ll see how to use selection tools individually and together as a ‘selection toolkit,’ how to fine-tune your selections, and how to take full advantage of layer masks and channels. You’ll learn
  • how to “end up with” a great selection
  • the power of channels for making challenging selections
  • tips for getting the most out of layer masks
  • how to mask a mask
  • …and more

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