Making Iconic Logos: Creativity is a Process

Making Iconic Logos: Creativity is a Process

Monday, 3:30 pm – 4:30 pm

In this focused and inpsirational talk, designer and Illustrator rockstar Von Glitschka will walk you through his creative process — from ideation, vector building, color exploration, art direction, rejection and ultimate usage of iconic brand design. Along the way he’ll share creative insights and methodology he uses daily to craft visual identities for companies large and small.



It’s Not Just for Video — After Effects for Print and Web

It’s Not Just for Video:
After Effects for Print and Web

Monday, 3:30 pm – 4:30 pm

You know Adobe AfterEffects is “like, the coolest animation program,” but did you know if can be used for print design, web graphics, and even HTML5 animations? If you know Photoshop, you already know the basics!

And remember, if you have Creative Cloud, you already have access to this amazing design app.

We’ll explore linking files to an After Effects design, then use the effects panel to enhance, mask, stylize, and transform our images into amazing works or art… in seconds! And once you’ve created some amazing effects, we’ll move the artwork back into a native, fully transparent, layered Photoshop document.

  • How Photoshop and After Effects are similar
  • Learn to import, style, and export artwork in After Effects
  • Create special effects in a fraction of the time
  • Generate textures and natural phenomenon
  • Create illustration elements for your photo composites
  • Tell more compelling stories with your visuals
  • Export your artwork to native Photoshop documents


Just Make It Look Better: Color, Tone, and Sharpness Correction Fundamentals

Just Make It Look Better:
Color, Tone, and Sharpness Correction Fundamentals

Monday, 3:30 pm – 4:30 pm

We all get images we have to work with that aren’t always what we want or need. How can we make them better, and turn mediocre images into images that pop? Learn fundamental techniques for editing photographs, like coloring for cinematic quality, sharpening, improving exposure or tonality, and maintaining a camera’s real light and shadow. Whether it’s marketing collateral, stock imagery, or even pics you take with your phone, we can get big results with new features inside of Photoshop.

  • Finite edits without making complex selections
  • Color grading for cinematic quality
  • Focusing attention through sharpening techniques
  • Using RAW processing techniques on non-raw files
  • Creating a replicable style through Adjustment Layers and Blend Modes


No-Draw Art Building in Illustrator

No-Draw Art Building in Illustrator

Monday, 2:15 pm – 3:00 pm

You may not draw like Da Vinci, but you do know your way around a cocktail napkin. Take your ideas to the next level with Adobe Illustrator, where you can transform them into amazing art – no drawing skills required. In this session, Laura Coyle will share her favorite art-building techniques, and her inspiring approach to some of Illustrator’s most powerful tools.

Whether you’re new to Illustrator, or you’re looking to pick up some tricks to increase your productivity, this session is sure to make you feel the Illustrator love. Topics include:

  • Shapebuilder & Pathfinder – how and when to use each one.
  • Brushes that can do the drawing for you.
  • Shortcuts that facilitate flow.
  • Tips for using photo reference in your art.
  • Customizing stock art.

Laura’s enthusiasm for Illustrator is contagious, and you’re sure to enjoy this engaging session. She’ll be demonstrating with real-world examples from her client work, and you’ll come away with a range of techniques you can use in your own projects.



Turbo Charge Your Workflow in Photoshop

Turbo Charge Your Workflow in Photoshop

Monday, 2:15 pm – 3:00 pm

Everyone knows Photoshop is full of amazing features — but where the heck are they hidden?! And which ones are worth using when you really need to be efficient and productive. This session concentrates on using automated features and techniques that most people never think to use.

  • Droplets
  • Scripts
  • Shared Libraries
  • Image stacks
  • Which “auto” functions you should (or shouldn’t) use


Photoshop for Designers

Photoshop for Designers

Monday, 2:15 pm – 3:00 pm

“Damn it, Kirk, I’m a designer, not a Photoshop expert!” 

Many designers have a love/hate relationship with Photoshop. On the one hand, it lets you control the universe; but on the other, it can be overwhelming. This session will help with essential Photoshop techniques and concepts that every designer should know:

  • Making cutouts (aka silhouettes): How to use Photoshop’s selections tools, layer masks, and (sometimes) the dreaded Pen tool to extract images from their backgrounds.
  • The joy of realistic mock ups: Where to find them, how to use them, and how to create your own.
  • Use text in Photoshop without having a breakdown: It ain’t InDesign (or even Illustrator) but sometimes we need to work with text in Photoshop!
  • Design with filters without the result looking like a cheesefest.
  • Understand the core blend modes like Multiply, Screen, and Overlay.


Web and Interactive Design

Web and Interactive Design

Monday, 1:00 pm – 2:00 pm

Working through an interactive project means lots of collaboration between designers and developers. Watch a real-time collaboration between Jesus and Chris as they share assets between Photoshop and Illustrator. And once they complete their layout, they’ll use these same tools to generate a range of ready-to-use assets, including bitmap files, SVG, and even some CSS code.

  • sharing colors and artwork
  • using artboards in Photoshop and Illustrator
  • using SmartObjects (linked to CC Library)
  • using layer comps to show interactivity
  • generating SVG from Illustrator
  • using adobe Generator and CC Extract for Photoshop
  • Copy CSS from Photoshop layer


Top Ten Photoshop Selection and Mask Tricks

Top Ten Photoshop Selection and Mask Tricks

Monday, 1:00 pm – 2:00 pm

If you had to pick a “most valuable player” in Photoshop, it would have to be the tools used for making selections. Selections, masks, channels, alphas… these are all basically the same thing, and if you’re going to do high-quality work quickly, it’s essential that you understand how to use them efficiently.

In this focused and fast-paced session, world-renowned Photoshop expert Dave Cross dives into:

  • the power of layer masks
  • when the automated selection tools make sense
  • how to refine your edges
  • making channels do the work for you


A Designers Guide to Including 3D

A Designers Guide to Including 3D

Monday, 1:00 pm – 2:00 pm

We live in a 3D world, but most of the work we produce is 2D — flat images or pages that need to represent the richness of our real lives. We dream of having the flexibility of 3D, to change the angle, texture, and lighting of our subject according to our creative desires.

In this session you’ll learn how to do just that, using your favorite apps as well as reviewing what’s new from Adobe when it comes to 3D compositing.

This session is for you if you want to:

  • Build composite images that look realistic
  • Incorporate 3D artwork into your designs
  • Explore how to take your designs and turn them into real 3D objects


How to Work More Efficiently in Illustrator

How to Work More Efficiently in Illustrator

Monday, 11:00 am – 11:45

Learn how to work more efficiently in Adobe Illustrator using the way we do it in the fashion industry, where time is short, pressure is high, and deadlines are looming (no pun intended).

  • Setting up custom start files
  • Using symbols
  • Graphics style and actions for speed and efficiency
  • Tips for using the pen tool more efficiently