Camera Raw for Designers

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Julieanne Kost

Camera Raw for Designers

Monday, 10:15 am – 10:45 am

Learn how to take an image and enhance it in order to reinforce the visual narrative that you want it to communicate by harnessing the power of Adobe Camera Raw in Photoshop CC. In this seminar Julieanne will demonstrate how to make subtle adjustments using powerful, nondestructive tools and techniques in order to strengthen and align the content and meaning of the image in post processing.

This session will be a mixture of practical techniques as well as inspirational tips that will help designers of all levels make images that have more impact.

Topics to be covered include:

  • Presets and Profiles
  • Tonal and Color Enhancements
  • Global and Local Adjustment Tools
  • Authentic Effects and Vintage Styles

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Effective Images for Social Media: How to Make Good Photos Great

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Russell Brown

Effective Images for Social Media:
How to Make Good Photos Great

Monday, 9:00 am – 10:00 am

It’s a fast-paced Instagram world that we are living in today. We are bombarded with an enormous number of good photos on social media. However, good is not good enough these days to catch people’s attention. Russell Preston Brown will demonstrate some of his favorite techniques for making the good look great, whether you’re using desktop or mobile apps.


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Session Evaluation

AAA (Ask Adobe Anything!)

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Special Lunch: AAA (Ask Adobe Anything!)

Wednesday, 12:00 pm – 12:45 pm

Here’s your chance to hear it from the source! Grab some food (provided) and sit down with Adobe’s InDesign and Illustrator product development teams. Learn about CC in 2017 and beyond. Then talk back and know that the right people are listening.

  • Adobe’s philosophy: Why are we here and where are we going?
  • What features do you wish InDesign and Illustrator had?
  • Vote on features you want changed in future versions of Illustrator and InDesign

Session evaluation

Community, Communication & Commerce: Using Smart Design to Reach Customers Consistently

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Matthew Cokeley

Community, Communication & Commerce:  Using Smart Design to Reach Customers Consistently

Thursday, 8:15 am – 8:45 am

In Community, Communication & Commerce, mag+ will address mistakes and assumptions made in the ePublishing industry and offer creative ideas and solutions for survival in a rapidly changing landscape. Join us for an open and insightful discussion on topics such as “daily engagement”, “simple workflows” and “one-stop content channels”.


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Session evaluation

MathTools – Word Equations, MathML in PDF, and more

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Ferdinand Schwörer

MathTools – Word Equations, MathML in PDF, and more

Tuesday, 8:15 am – 8:45 am

MathTools combines native equation editing with the excellence of InDesign’s type composition engine, imports equations from Word documents and adds MathML to InDesign’s import and export features.

See how MathTools helps you in a typical workflow: place Word content with equations, fine-tune the composition and export PDF or EPUB with embedded, accessible MathML

Ferdinand is the developer of MathTools, the only Equation Editor for Adobe InDesign and InCopy that is entirely based on InDesign’s type engine. Major scholarly, academic and STM publisher use MathTools, formerly known as InMath, for many years. He is the founder of movemen GmbH, specialised in InDesign Plug-In development and developer training. Ferdinand gave various technical presentations concerning InDesign and InDesign Server SDK.


CreativeWow! Sneak Peeks by Creative Developers

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CreativeWow!

Thursday, 7:30 pm – 9:00 pm

Come see and/or share amazing software demos from around the world! CreativeWow is an informal and fun evening event where designers and developers can connect and find ways to make magic.*

Designers: Do you enjoy finding ways to become more efficient and productive? Do you like seeing amazing technology? Grab some dessert and see what cool things the devs have been up to!

Developers: Do you have a software challenge that you’ve been working on in your spare time? Or some feature, tool, or service that you’ve developed that is just so cool you have to share it? Come show it at the CreativeWow! reception, Thursday night. The rules are simple: You have 5 minutes to fire up and demo your stuff in front of an audience of your peers. To sign up, contact David.

*Author and futurist Arthur C. Clark once wrote, “Any sufficiently advanced technology is indistinguishable from magic”


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Movie Screening: Graphic Means

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Briar Levit,
director

Graphic Means: A History of Graphic Design Production

Special movie screening with the Director/Producer!

Wednesday, 7:30 pm – 9:30 pm

It’s been roughly 30 years since the desktop computer revolutionized the way the graphic design industry works. For decades before that, it was the hands of industrious workers, and various ingenious machines and tools that brought type and image together on meticulously prepared paste-up boards, before they were sent to the printer.

The documentary, Graphic Means explores graphic design production of the 1950s through the 1990s—from linecaster to photocomposition, and from paste-up to PDF.



Tickets:

This screening is open to all registered CreativePro Week 2017 attendees. Members of the public may purchase tickets to the event here. (A 25% discount is available for AIGA members.)


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Self-Publishing with InDesign

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Joe Crocenzi

Self-Publishing with InDesign

Wednesday, 8:15 am – 8:45 am

Avid Adobe user Joe Crocenzi has been self-publishing with Blurb for years. As Blurb’s senior product manager, he created the PDF workflow and an Adobe InDesign plugin, allowing InDesign users to create and publish books with Blurb without ever having to leave InDesign or learn new software. Join him for a light breakfast to learn how to get the most out of your favorite tool, and how to turn your next big idea into a big book.



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Building a Photo Essay: Walk, Shoot, and Publish

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Mike Rankin



Mark Heaps

Building a Photo Essay: Walk, Shoot, and Publish

Friday, 1:00 pm – 4:00 pm

Join us for a fun and educational tutorial, starting with an empty camera and ending with a book ready for publishing to print, EPUB, and interactive digital document!


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Session evaluation

Creating Interactive PDF

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David Blatner

David Blatner

Creating Interactive PDF

Friday, 1:00 pm – 4:00 pm

Did you know you could super charge that plain old PDF right within InDesign? From adding simple links and other interactivity, to adding working forms, you can easily make that PDF a more interactive experience for your users. In this session, you’ll explore the different tools and methods both InDesign and Acrobat have for adding interactive elements to your PDF. You’ll also see the best ways to add some amazing functionality to that plain old PDF, like the following:

  • Understand the interactive features you can add to a PDF in InDesign and Acrobat
  • Best practices for optimizing PDF
  • Work with scripts in InDesign to make creating PDF faster (and easier)
  • Add a working form in InDesign
  • Show and hide content and other tricks
  • Make the PDF more interactive with video and sound
  • Continue in Acrobat and get an idea for what’s possible beyond InDesign

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Session evaluation