HTML First: Single-Sourcing to Print, PDF, EPUB, and More

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Nellie McKesson

HTML First: Single-Sourcing to Print, PDF, EPUB, and More

Thursday, 2:15 pm – 3:00 pm

In this session, we’ll explore why publishers seeking new, innovative workflows should look beyond traditional commercial desktop publishing suites and embrace open web technology as the building blocks for next-generation book authoring and production tools. Topics will include:

  • HTML5 as a semantic source format
  • Print typesetting with CSS Paged Media
  • Using HTML5 as a base format from which all other formats can be created

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Designer/Developer Collaboration for Digital Publishing

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Kim Converse



Chris Converse

Designer/Developer Collaboration for Digital Publishing

Thursday, 1:00 pm – 2:00 pm

When your design is done and ready for development, do you hold your breath and hope it resembles what you intended?  Have you heard the sentence, “Yeah, it’s not exactly what you gave me, but it works”?  

You can breathe a bit easier if you collaborate with your developer. You both bring skills to the table, right? Then why not join forces! Setting expectations of how your layout will behave in this multi-device digital world, and knowing where to compromise, can save time and anxiety. And who knows, there may even be an elegant solution trick up your developer’s sleeve.

We’ll take you through the process of delivering a design with assets and instructions for your developer. Then we’ll reveal what a developer needs to do to make it all happen. We’ll show, with a little collaboration, how you can both be happy. Win, win! 

  • How design is translated to HTML and CSS
  • Designer and Developer compromises
  • Workflow & production strategies
  • Getting ‘usable’ HTML from InDesign
  • Generating CSS from Photoshop
  • Exporting web assets from Photoshop and Illustrator
  • Animation and interactive possibilities
  • Free sample files!

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Creating eBooks with InDesign

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Laura Brady

Creating eBooks with InDesign

Thursday, 1:00 pm – 2:00 pm

Did you export your clean print file to EPUB and were surprised (not pleasantly) by the results? This session is designed to show you how to properly and efficiently get the best possible eBooks out of InDesign (both reflowable and fixed-layout). No more scary surprises, just great results!

  • Workflow best practices, including time-saving tips and tricks
  • Scripts that will change your life
  • How to use InDesign to create EPUB semantics (and why that’s important)
  • Managing how ID exports images
  • Planning for reflowable and fixed-layout exports
  • Understanding all the ID EPUB export options

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Life with Print + Digital

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Daniel Dejan

Life with Print + Digital

Thursday, 1:00 pm – 2:00 pm

Reaching your audience can be accomplished through any number of devices and a dizzying array of communication channels. Join Daniel as he demonstrates new tactics being used to successfully manage today’s print and digital communication mix. You’ll learn how the two modes can complement and extend the other, how smartphones and tablets impact publishing and readership; where QR codes and Augmented Reality can enhance and extend the print experience, and where print beats other media channels hands down.

  • Research results that you can use to support your communications plan
  • When print is the clear choice
  • How to marry print and interactive
  • Using print to complement online activities

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Fonts and Font Management: New Rules, New Tools

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Mike Rankin

Fonts and Font Management: New Rules, New Tools

Thursday, 11:00 am – 11:45 am

You have lots of fonts, but are you using them right?

  • Font management utilities: which one should you be using?
  • Adobe Typekit: What’s the big deal?
  • Font rights for print, PDF, EPUB, and tablet publishing: What you have to know
  • When should you use free fonts?
  • When you really have to: The right way to convert-text-to-outlines

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The State of Digital Publishing: 2017

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Keith Gilbert

Keith Gilbert

The State of Digital Publishing: 2017

Thursday, 11:00 am – 11:45 am

InDesign isn’t just for print. It’s appropriate for designing many types of digital output to be viewed on tablets, phones, E-readers, and Web sites. But how do you know which output type is best for a specific document and intended audience? In this session, we’ll examine 7 different digital publishing options: HTML, Mobile apps, Mobile Web apps, reflowable EPUB, Fixed-Layout EPUB, Publish Online, and PDF.


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New Horizons for Interactive PDF

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Keith Gilbert

Keith Gilbert

New Horizons for Interactive PDF

Thursday, 10:15 am – 10:45 am

PDF is not just the world’s most important digital document format, it is also is a live and changing format! Join us for this exploration of what’s new in the worlds of Acrobat and PDF, and how this technology can help you create, distribute, communicate, and engage.


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PePcon Keynote: Type and Typography… More, Better, Easier

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Dan Rhatigan

Keynote: Type and Typography… More, Better, Easier

Thursday, 9:15 am – 10:00 am

Type is at the core of everything we do, and yet we too often neglect to stop and reflect on it. Join the director of Adobe Type on a journey that will amuse, educate, and inspire you to see everyday type in a new way—and perhaps even excite you to use some new, extraordinary type, too! Combining the rich history of type with a bit of insider knowledge from a decade or so inside the type industry, Dan will explore the evolution of fonts and how we use them, as well as how Adobe Typekit and the Adobe Type team are trying to make your life and work easier.

Dan studied to be a graphic designer as the industry was transitioning from analogue to digital methods, and dove headfirst in the ensuing challenges by taking a job as an in-house typesetter for a university press. Throughout a checkered career as typesetter, graphic designer, developer of typesetting software, and typeface designer, he has been on the front lines of typographic practice and font management, and doing his best to help others do the same.


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Three Minutes Max + Conclusion

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David Blatner

David Blatner

3 Minutes Max + Conclusion

Wednesday, 4:45 pm – 5:30 pm

Still hungry for more?! Watch eight presenters each take three minutes max to show off their best tip, trick, or technique! Which one will blow your mind? You get to vote and shower one lucky attendee in the room with prizes… it might be you!


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Fads, Trends, and Disruptive Innovations in Print

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Daniel Dejan

Fads, Trends, and Disruptive Innovations in Print

Wednesday, 3:30 pm – 4:30 pm

There’s no getting away from the fads, trends and the sometimes disruptive technology that drive our culture. The printing industry is incorporating new technology—and evolving in surprising ways! The graphic arts industry has been evolving and changing along with this dynamic market even, and especially, the print community. How do we choose which new channels to incorporate into our workflow or which ones to ignore?

Join Daniel as he outlines new technologies that elevate print by linking ink-on-paper and digital communications (image recognition), OLED (organic light emitting diodes) monitors being incorporated into unique direct marketing and publishing campaigns, printable electronic and digital circuitry and how it is being successfully incorporated into printed packaging, interiors, greeting cards, and more. He lays out the future as it marries itself to the past, and all the new technologies being implemented today. You’ll walk away with a vision for today, tomorrow and beyond.


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