Everything in the real world moves, so why should your designs and layouts stay still? Making stuff move with animation or video doesn’t have to be scary or difficult with easy tools that you probably already have (or can easily get).
In this fast-paced session, we will look at how to:
Audiences are changing and becoming more diverse by the day, and their wants and needs of are evolving—as are the expectations of us as designers. Diversity, inclusion, and equity is a critical component of a healthy design community and workplace. Learn what you can do to do the right thing.
Most of us use Acrobat day in and day out, but never really learn to master this incredible and deep tool. It’s time to learn about a variety of features that you probably never knew were hiding behind the scenes, and techniques that will make you more productive with your PDFs.
Topics include:
We use fonts everyday, often without remembering that behind each font there is a face, a personality, a life — a person with a drive to create and express. Pause for a moment to meet a star in the world of design and type, and gain a greater appreciation for the translation between inspiration and typeface.
David Blatner will interview Roger Black, a founder of one of the early desktop type design studios, Font Bureau, and is now chairman of Type Network, an agency and distributor for type designers.
Sure, stock art agencies and sites are convenient for quick access and last-minute assets, but relying too much on stock art generally means sacrificing quality, originality, and that custom, bespoke feel that can mean the difference between “good enough” and “wow!”
But how do you find and hire original work, especially when you’re on a budget? It can be awkward at first, but the payoff is great!
Topics include:
An all-digital strategy may seem appropriate in a virtual world, but did you know that 85% of consumers expect and appreciate a blend of digital and physical engagement with brands? In fact, combining direct mail with a digital strategy increases lift by an average of 20%! Print, done right, can deliver phenomenal results, visual impact, and proven brand recall. Join us as we explore when, where, and why print excels in a digital world, as well as how best to build and justify print + digital strategies in your marketing campaigns.
Topics include:
Every font has a voice and personality. How you set that font on the page — size, color, caps, column width, and more — affects the voice, just like you can adjust your own voice, depending on what you’re trying to say.
In this short exploration of type and typography, we’ll explore how sometimes subtle changes can make big differences in how your message is received.
Most people think Adobe Bridge is just for photographers, but no! If you use InDesign, Illustrator, or Photoshop, you owe it to yourself to learn how this digital asset manager can make your life so much easier.
Adobe Bridge is just waiting for its chance to save you time by cutting through the clutter of files and applications. In this session, you’ll learn how to use Bridge to streamline graphics production workflows.
This session includes:
Everyone who works with data needs to communicate their findings, their analysis, and their conclusions. It could be in an internal briefing or memo, a management report, an annual report or a scientific article. Learn the basics of how to how to use data visualization to more effectively communicate data, tell a story, highlight what’s important, and help your audience understand what’s really going on.
In Part 1 of this two-part session, we explored a wide spectrum of remote workflows. Now, let’s tackle editorial and review! The field of web-based collaboration and review is hot, hot, hot! If emailing PDFs out to remote clients and authors for review is slowing you down, you’ll be glad to learn about these newer, more streamlined alternatives.
This session includes:
You’ll be so encouraged and energized by what you learn, that you’ll be fixing your own workflows as soon as you get back to the office!
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