Creating Animations for Email and Social Media

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Chris Converse

ARCHIVE: This session was presented at CreativePro Week 2020.

Creating Animations for Email and Social Media

Tuesday, 2:15 pm – 3:15 pm Central

In 2019, email marketing outerformed social media, search, news, and corporate intranets combined. The good news is that marketers are looking for attractive, animated content for their marketing campaigns. The bad news is this means animated GIFs and file size restrictions.

Email animations can be very frustrating to create, and their simplicity is deceptive. Creating small, looping animations with limited file size can leave you feeling helpless. Learn techniques that you can use in Photoshop, AfterEffects, PowerPoint, and Keynote to create compelling animations that leverage your work against the limitations of this popular medium.

Topics include:

  • Understanding why these limitations exist, and exploit the weaknesses
  • Learning techniques for creating looping animations
  • Using various animation techniques for email
  • Leveraging content from your existing projects
  • Creating animations from video
  • Optimizing Animated GIF with Photoshop and other tools
  • Exploring 3rd party compression options

Revisiting Photoshop Layers

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Nigel French

ARCHIVE: This session was presented at CreativePro Week 2020.

Revisiting Photoshop Layers

Tuesday, 1:00 pm – 2:00 pm Central

Sometimes the most important features are hiding right in plain view. One example is Photoshop’s extraordinary layers feature. If you’re still using layers for simple stacking, you’re not getting the most out of Photoshop!

Learn why the deceptively simple layers feature is actually a goldmine of productivity, flexibility, and power.

Putting it Together: Compositing in Photoshop

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Lisa Carney

ARCHIVE: This session was presented at CreativePro Week 2020.

Putting it Together: Compositing in Photoshop

Tuesday, 10:30 am – 11:30 am Central

Composites are more than just merging images together. To make a great composite, one needs to consider light sources, shadows, color, and perspective.

During this in-depth session, you will learn how to conceptualize your design, solve each piece of the puzzle, and combine the many parts using Photoshop.

In this session, you’ll learn:

  • How to use adjustment layers to check the luminance, saturation, and hue of a composite
  • How to make composites come to life by adding ambient color
  • How to use familiar tools in unconventional ways to help you create realistic composites
  • And much more!

Power Tips for Photoshop

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Jesus Ramirez

Jesús Ramirez

ARCHIVE: This session was presented at CreativePro Week 2020.

Power Tips for Photoshop

Tuesday, 9:00 am – 10:15 am Central

Join Jesús in this information-packed session where he will share his best Photoshop tips and power shortcuts for designers!

In this session, you will learn timesaving techniques, little-know features, and better ways to work with the tools that you already use. This session will leave you saying, “I wish I knew that years ago!”

In this session, you’ll learn:

  • Time-saving techniques
  • Little-know (hidden) Photoshop features
  • How to make blending modes work for you

Designing PDF Forms in InDesign and Acrobat

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Richard Turner-Jones

ARCHIVE: This session was presented at CreativePro Week 2020.

Designing PDF Forms in InDesign and Acrobat

Wednesday, 2:15 pm – 3:15 pm Central

Fillable PDF forms let your readers enter information on desktop and mobile devices, regardless of whether they have an internet connection. In addition, you can capture information from those PDF forms and utilize that information without having to set up a server or other complicated technology.

In this session, you’ll learn how to leverage the capabilities of Adobe InDesign to build PDF forms and then how to refine those forms in Adobe Acrobat. When planning a forms project, it’s helpful to know which program gives you the features that you need to perform the job at hand and how editing can be achieved most easily. You’ll also learn some tips to make the process easier, not found in the native applications!

In this session, you’ll learn:

  • Best practices for adding form fields in InDesign
  • Tricks for adding form fields in Adobe InDesign
  • Tasks you’ll need to perform in Adobe Acrobat
  • Tips & tricks to help you build flexible and robust forms
  • Dealing with changes to forms

InDesign + Photoshop + Illustrator

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Bart Van de Wiele

ARCHIVE: This session was presented at CreativePro Week 2020.

InDesign + Photoshop + Illustrator

Tuesday, 10:30 am – 11:30 am Central

It’s the ultimate Adobe power-trio: InDesign, Photoshop, and Illustrator! But you’ll never be efficient with any one of them if you don’t understand how they work with the others!

Topics include:

  • Why layers are such a big deal
  • How to properly set up Photoshop and Illustrator files for InDesign
  • Choosing between layers and artboards
  • CC Libraries: the secret back door conduit
  • Best practices for managing vectors and pixels
  • And much more!

The InDesign Conference: Introductions

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David Blatner



Anne-Marie Concepción


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ARCHIVE: This session was presented at CreativePro Week 2020.

Introductions

Tuesday, 9:00 am – 9:15 am Central

Welcome to 16th annual The InDesign Conference! Whether you’ve been using InDesign for 20 years or just a few months, you’re sure to learn new techniques and solutions that you can bring back to your office and put to use immediately.

Secrets of the InDesign Power Users

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Erica Gamet

Erica Gamet

ARCHIVE: This session was presented at CreativePro Week 2020.

Secrets of the InDesign Power Users

Tuesday, 9:15 am – 10:15 am Central

Let’s kick off The InDesign Conference with a fast-paced, fun-filled tip-a-palooza to boost your productivity! We’ll zip through a ton of handy tips and tricks that every InDesign user needs to know. Plus, you’ll get amped to soak up all the InDesign goodness the rest of the conference will bring.

Topics include:

  • If you’re not customizing InDesign, you’re not doing it right
  • Essential shortcuts
  • What to do when something (inevitably) goes wrong

Mastering InDesign’s Productivity Features

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Erica Gamet

Erica Gamet

ARCHIVE: This session was presented at CreativePro Week 2020.

Mastering InDesign’s Productivity Features

Monday, 1:00 pm – 4:30 pm Central

In this 3-hour workshop, we will share some of the most important production techniques for setting up and working in InDesign documents. We’ll cover workflow ideas, organization techniques, and automation features.

Topics include:

  • Using GREP styles and Find/Change to speed up work
  • Sorting styles, layers, and swatches to stay organized
  • Using one document for multiple outputs
  • Other techniques to speed up workflow and work more efficiently

Next Steps in Accessibility and Section 508 Compliance

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Dax Castro

ARCHIVE: This session was presented at CreativePro Week 2020.

Next Steps in Accessibility and Section 508 Compliance

Monday, 1:00 pm – 4:30 pm Central

When you understand the fundamentals of creating accessible PDF documents from InDesign (covered in the morning session), it’s time to dig deeper and learn several advanced troubleshooting fixes for common PDF errors.

Topics include:

  • Fixing read order
  • Getting clear on the tags tree
  • How to check your PDF and PDF/UA
  • PDF remediation: What to do if you’re just handed a PDF file

Accessibility can be a challenge… but it’s a fun challenge. Untagged annotations, here we come!