Sponsored Breakfast Session: Telling your Brand Story

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John Sturino, Issuu

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Sponsored Breakfast Session:

Telling your Brand Story

Thursday, 8:15 am – 8:45 am

Stories has graduated from a Snapchat format to a full-fledged change in the market. With over 500M daily active users on Instagram Stories, the Stories format is remaking the way consumers interact with mobile content. The challenge to marketers and designers in businesses is staying on brand for all channels. Issuu helps creators tell their story with the new Story Cloud: a suite of services to allow any business to create once and share everywhere. Join John as he discusses Stories and how Issuu’s services & InDesign extension save time, protect your brand and stand out on social and mobile web.



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The Past, Present, and Future of InDesign: Special Event with Adobe

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ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Lunch Session:

The Past, Present, and Future of InDesign: Special Event with Adobe

Wednesday, 12:00 pm – 1:00 pm

It was 20 years ago that Adobe released InDesign 1.0 and the design and publishing industry was changed forever. Join us for a “birthday party,” as we celebrate 20 years of innovation, and learn what’s next for the world’s most-popular page-layout app.

Featuring: Terry White, Michael Ninness, Maria Yap, Marsha Rivera, and David Blatner


Sponsored Breakfast Session: Modern Self-Publishing with Blurb and Adobe

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Bruce Watermann

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Sponsored Breakfast Session:

Modern Self-Publishing with Blurb and Adobe

Wednesday, 8:15 am – 8:45 am

Over the past decade, self-publishing has seen tremendous change. Modern self-publishing, through platforms like Blurb and Adobe, has opened up a range of new possibilities, but what are these specific new avenues and what are the most strategic ways of taking advantage? Blurb’s Senior Vice President, Operations, Bruce Watermann, will walk attendees through the full range of Blurb options as well as several case studies highlighting intelligent, creative uses of the modern, self-publishing toolset.



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Fonts and Lettering: A Creative Design Deep Dive

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Laura Worthington

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Fonts and Lettering: A Creative Design Deep Dive

Friday, 1:30 pm – 4:30 pm

Type and lettering are the essence of visual communication—full of nuance and complexity. With hundreds of thousands of typefaces to choose from, infinite possibilities via calligraphic or typographic lettering—crafting an ideal typographic solution for your design projects has never been more attainable… or more overwhelming!

In this three-hour session, we will delve into how to select typefaces for your design projects, craft hand lettering, form custom typographic solutions, and take a close look at how typefaces are designed and developed—all from a pragmatic, demonstrative and engaging approach; full of useful tips, resources, methods and processes.

Topics include:

  • Working with Type: how to select ideal and complementary typefaces
  • Lettering: overview of tools, materials, processes and methods, how to shift from analog to digital
  • Making Type: take a look under the hood and see how fonts are designed and developed

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Seattle Photo Walk

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Jeff Carlson

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Seattle Photo Walk

Friday, 1:30 pm – 4:30 pm

You’ve been inside conference rooms all week, and your mind is packed full of new ideas and information. Time to stretch your legs and vision! Join Jeff Carlson on a photowalk around the inspiration-rich area of downtown Seattle near the Westin. Within just a few blocks is the famous Space Needle, Olympic Sculpture Park, the Amazon Spheres, Pike Place Market, and more. Bring the camera you’re most comfortable with – whether that’s an iPhone or a DSLR – some walking shoes, and an eye for exploration.

After the photowalk, learn how to edit and organize the images you shot using Lightroom and Photoshop, regardless of your photography experience.

Discover how to:

  • Quickly sort the promising photos from the “hey-every-shutter-press-is-still-valuable-experience” clunkers
  • Import and tag photos with minimal effort (and why it’s worth the time)
  • Nail the tones and color without a lot of time-consuming adjustments
  • Remove distracting or unwanted objects from photos

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Design in Motion: Video Techniques and Tools Every Designer Can Master Quickly

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Erica Gamet

Erica Gamet

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Design in Motion: Video Techniques and Tools Every Designer Can Master Quickly

Friday, 9:00 am – 12:00 pm

Does the word “video” strike fear in your heart? Does the idea of making your designs move frighten you? Many designers either let that fear hold them back.

Don’t feel like you have to master shooting, recording, and editing to add video content to your projects! Adding “movement” (makes it less scary, right?) to your digital toolbox will add variety and enhance your designs and will make you even more valuable to your company and clients. Even if someone else will supply much of your video content, knowing what’s possible and how to incorporate that media will ultimately benefit you and your company!

In this 3-hour course we will:

  • Explore the different roles that video and movement can play in your designs
  • Look at some tools to start incorporating video into your projects (you already have some of them!)
  • Dip our toes into editing
  • Examine using video for social media
  • Realize that video doesn’t have to be a scary concept

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Creative Wow 2019

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ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Creative Wow

Thursday, 7:30 pm – 9:00 pm

Come see and/or share amazing software demos from around the world! CreativeWow is an informal and fun evening event where designers and developers can connect and find ways to make magic.*

Designers: Do you enjoy finding ways to become more efficient and productive? Do you like seeing amazing technology? Grab some dessert and see what cool things the devs have been up to!

Developers: Do you have a software challenge that you’ve been working on in your spare time? Or some feature, tool, or service that you’ve developed that is just so cool you have to share it? Come show it at the CreativeWow! reception, Thursday night. The rules are simple: You have 5 minutes to fire up and demo your stuff in front of an audience of your peers. To sign up, contact David.

*Author and futurist Arthur C. Clark once wrote, “Any sufficiently advanced technology is indistinguishable from magic”


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Typographic Design for eDocuments

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Eric Menninga

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Typographic Design for eDocuments

Thursday, 4:45 pm – 5:30 pm

Electronic books are huge. The convenience of having a library at one’s finger tips outweighs the various aesthetic downsides. In this talk, we will talk about the different types of electronic books, including reflowable books and fixed-format titles. We’ll focus on what the primary differences are between publishing for paper and publishing for screen in order to understand the constraints. With these constraints in mind, we can learn how, with care and attention to detail, to produce books that will look great – at least most of the time! Expect to get fairly specific and detailed information about formats and technologies.


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The Digital Print Convergence

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Doris Brown-McNally

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

The Digital Print Convergence

Thursday, 3:30 pm – 4:30 pm

Print no longer means just “ink on paper.” Today it means creating an engaging experience that spans from the physical to the digital. Through the use of digital printers, and print-to-digital handoffs, you now have the power to blend technologies in ways never possible before.

  • Building triggers into your printed materials (from QR to full page recognition)
  • Creating mixed-reality (AR/VR) pathways from print
  • Hybrid traditional printing/digital printing workflows

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Let’s Keep it Legal

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Terry Hart

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Let’s Keep it Legal

Thursday, 2:15 pm – 3:00 pm

An overview and introduction to basic copyright issues for graphic designers, marketing/communications managers, and publishers. Join copyright lawyer Terry Hart from the Copyright Alliance as he explains what you need to know to help you protect your works, and how to not get in trouble for using other people’s work.

Includes:

  • how to protect your works though copyright
  • how to avoid getting sued for using someone else’s works
  • when it is ok to use works without permission, including the fair use defense
  • when you can take things from the Internet and when you can’t, including blogs, Facebook, twitter and other social media
  • Creative Commons licenses
  • Other issues to be aware of — e.g., trademark and right of publicity
  • knowing when you can do it yourself, and when you need an attorney

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