Let’s Keep it Legal


Terry Hart

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Let’s Keep it Legal

Thursday, 2:15 pm – 3:00 pm

An overview and introduction to basic copyright issues for graphic designers, marketing/communications managers, and publishers. Join copyright lawyer Terry Hart from the Copyright Alliance as he explains what you need to know to help you protect your works, and how to not get in trouble for using other people’s work.

Includes:

  • how to protect your works though copyright
  • how to avoid getting sued for using someone else’s works
  • when it is ok to use works without permission, including the fair use defense
  • when you can take things from the Internet and when you can’t, including blogs, Facebook, twitter and other social media
  • Creative Commons licenses
  • Other issues to be aware of — e.g., trademark and right of publicity
  • knowing when you can do it yourself, and when you need an attorney

The Phantom of the Keynote: How Invisible Work Makes Success Possible


Darlene Shelton

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

The Phantom of the Keynote: How Invisible Work Makes Success Possible

Thursday, 2:15 pm – 3:00 pm

Presentations start long before the presenter gets on stage, before dazzling audiences, and long before anyone is getting standing ovations. Join Darlene as she takes you behind the curtain to the deep dark cavern where light-fearing presentation designers do their best work. In this session, you will learn about the invisible work, the thankless jobs that are unsexy, but critical to the success of any presentation or event, big or small.

This session will focus on Keynote in areas but the methodology is the same throughout all applications.

You will learn:

  • What tools are needed to make sure presentations remain on brand and consistent.
  • How to prioritize work for maximum productivity, and for sharing with other designers.
  • What quality control tools you should implement today.
  • Darlene’s Super Special Bonus Keynote Tricks!

Storyboarding and Crafting Visual Stories for Presentations


Richard Goring

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Storyboarding and Crafting Visual Stories for Presentations

Thursday, 2:15 pm – 3:00 pm

There’s much research that shows people remember more from presentations when visuals are used. Yet most of the time you, and everyone else, experience “bullet point hell.” This session looks at ways to improve your slides visually and get away from Death by PowerPoint (or any other presentation tool). Learn how to make your content more visual, using the right diagram to illustrate and bring your points to life. That means your audience starts paying attention, and understands what you want to tell them, even when it’s pretty complicated. And ultimately it means that your communication is more effective.


Hidden Features in Adobe Acrobat


Leonard Rosenthol

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Hidden Features in Adobe Acrobat

Thursday, 1:00 pm – 2:00 pm

During this session, Adobe’s Senior Principal Architect for PDF and the Document Cloud will take you on a tour of some of Acrobat’s secret passageways. Learn about a variety of features that you probably never knew were hiding behind the scenes, but that will make you more productive with your PDFs. We’ll look into editing, preflighting, working with multi-page documents, and more.

And because most users are also heavy users of mobile devices, a look into Adobe Acrobat for Mobile and Adobe Scan will also be featured. Finally, you’ll be taken on a journey to the future to see some Adobe Magic coming soon.


Beautiful Type for Presentation Design


Julie Terberg

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Beautiful Type for Presentation Design

Thursday, 1:00 pm – 2:00 pm

Good typography can make or break any design effort, including presentation design. Successful presentations rely on great type to help convey information to an audience.

It is possible to take control over type in PowerPoint. In this session you’ll learn how to go beyond the default settings—and beyond boring Arial or Calibri fonts—to create beautiful type in your presentations. We’ll cover:

  • What fonts work best for presentations? What fonts should you avoid?
  • How to set up new Theme fonts and how to embed fonts for sharing files
  • Guidance for presentation text, including sizes, styles, capitalization, numerals, etc.
  • Tips for custom formatting (yes, you can do things like kerning and leading in PowerPoint)

Presentation Design and eLearning


Bianca Woods

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Presentation Design and eLearning

Thursday, 1:00 pm – 2:00 pm

Presentation and eLearning design may seem like distinctly different careers at first glance, but the core skills that go into them have a surprising amount of overlap with each other—and also the world of graphic design. Because of that, both these areas can prove to be intriguing alternative career paths for a person with strong visual design skills. But what other skills do you need to build to work successfully in these fields and what different challenges might you face in them?

In this session you’ll get a behind the scenes look at what careers in presentation and eLearning design entail. You’ll find out what defines these fields and the variety of ways one can work within them. You’ll discover what graphic, presentation, and eLearning design have in common and where they differ. You’ll also get a preview of some of the most frequent roadblocks designers face when working in these fields and what strategies can help you overcome them. Whether you’re new to presentation and eLearning design or have already started working in those fields, you’ll walk away with a better understanding of how to use your design skills in both of these worlds and position them to help you to stand out from the crowd.

In this session you will learn:

  • What gaps in the presentation and eLearning design fields graphic designers have the unique skills to fill
  • What additional skills graphics designers may want to build to better succeed in these fields
  • How the ways people learn may shift your eLearning and presentation design decisions
  • What resources can help you go even deeper into the worlds of presentation and eLearning design

PDF: Mobile and Other Challenges


Duff Johnson

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

PDF: Mobile and Other Challenges

Thursday, 11:15 am – 11:45 am

PDF: You can’t live with it, and you can’t live without it, right?! On the one hand, PDFs take a lot of creative energy to do well, but they just don’t seem to play nicely with web content. On the other hand, web content isn’t especially well-suited for a wide range of necessary use cases and workflows.

Come join the ISO Project Leader for the PDF specification as he explores PDF features (and limitations!), and points the way towards emerging technologies and techniques that will revolutionize what you thought you knew about PDF.


Just Say No: Five Alternatives to Bullets


Nolan Haims

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Just Say No: Five Alternatives to Bullets

Thursday, 11:15 am – 11:45 am

Nothing has led to more bad presentations than PowerPoint’s “Click to add” bullet placeholder. Just say no to convention, get out of PowerPoint-think and learn how to convert those pesky bullet points into well-designed and more effective slides that are clear and memorable.

This session will discuss how design principles, content strategies and even little-known software features can help you eliminate bullet points in your presentation.

Topics will include:

  • “Chunking” your content
  • Harnessing iconography
  • Surprisingly smart ways to use SmartArt
  • Why more is usually better when it comes to slide count

The Font Detective


Thomas Phinney

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

The Font Detective

Thursday, 10:15 am – 11:00 am

We all use fonts every day, but we rarely think how they place and date us. But fonts leave tell-tale clues, and those clues can unravel mysteries (or create new ones)! But here’s one person who is paying attention—a Sherlock Holmes of Typography: Thomas Phinney, Font Detective.

In this short adventure, Thomas opens our eyes to thinking about fonts in a different way, presenting his clues and fascinating conclusions from several of his cases:

  • the Case of the Concealed Credits (2017) (featuring Justin Timberlake and will.i.am!)
  • the Secret of the Special Sack (ca. 1870)
  • the Quarterback Conundrum (2009)
  • the Misleading Mortgage (2004)
  • and this year’s headline-grabbing case of a Canadian businessman and bogus, backdated trust documents. (Come up with the best snazzy nickname and win a prize!)

Of course, it’s not CreativePro Week without some “how to,” so Thomas will show you how to use his Adobe-patented (!) font ID approach, and handy online tools for font identification.


Designing Drool-Worthy Presentations


Jole Simmons

ARCHIVE: This session was presented at CreativePro Week 2019 in Seattle.

Designing Drool-Worthy Presentations

Thursday, 10:15 am – 11:00 am

“I love dry, boring presentations!” said no one, ever.



So let’s change that! In this session, Jole will teach you how to take those average, mundane slides built to bore and transform them into slides that will keep your audience engaged, entertained and informed.

This session includes:

  • How to put the bullet points to bed and introduce you to cleaner ways to present your message without all that text.
  • How to create “showstopper slides” — the crowning jewel of every awesome presentation.
  • And most importantly, since time is money, how to do these things quickly and easily.