PDF is not just the world’s most important digital document format, it is also is a live and changing format! Join us for this exploration of what’s new in the worlds of Acrobat and PDF, and how this technology can help you create, distribute, communicate, and engage.
Type is at the core of everything we do, and yet we too often neglect to stop and reflect on it. Join the director of Adobe Type on a journey that will amuse, educate, and inspire you to see everyday type in a new way—and perhaps even excite you to use some new, extraordinary type, too! Combining the rich history of type with a bit of insider knowledge from a decade or so inside the type industry, Dan will explore the evolution of fonts and how we use them, as well as how Adobe Typekit and the Adobe Type team are trying to make your life and work easier.
Dan studied to be a graphic designer as the industry was transitioning from analogue to digital methods, and dove headfirst in the ensuing challenges by taking a job as an in-house typesetter for a university press. Throughout a checkered career as typesetter, graphic designer, developer of typesetting software, and typeface designer, he has been on the front lines of typographic practice and font management, and doing his best to help others do the same.
Still hungry for more?! Watch eight presenters each take three minutes max to show off their best tip, trick, or technique! Which one will blow your mind? You get to vote and shower one lucky attendee in the room with prizes… it might be you!
There’s no getting away from the fads, trends and the sometimes disruptive technology that drive our culture. The printing industry is incorporating new technology—and evolving in surprising ways! The graphic arts industry has been evolving and changing along with this dynamic market even, and especially, the print community. How do we choose which new channels to incorporate into our workflow or which ones to ignore?
Join Daniel as he outlines new technologies that elevate print by linking ink-on-paper and digital communications (image recognition), OLED (organic light emitting diodes) monitors being incorporated into unique direct marketing and publishing campaigns, printable electronic and digital circuitry and how it is being successfully incorporated into printed packaging, interiors, greeting cards, and more. He lays out the future as it marries itself to the past, and all the new technologies being implemented today. You’ll walk away with a vision for today, tomorrow and beyond.
Learn valuable tips and techniques to make designing and producing long, repetitive, or complex documents easier, faster, and more enjoyable. Topics will include:
If you think about it, all publishing is “data publishing,” but when you need to design and lay out text and graphics from a database or spreadsheet, the process can get quite tricky!
Follow along as we learn about the different tools that focus on publishing catalogs and directories, as well as those that serve variable data, personalization, and targeted market publishing.
This workshop isn’t just for those publishing information from rows and columns, either. It will also give insights into automated long document and multi-channel publishing platforms.
Join an industry veteran as she shares techniques and sage advice while giving a whirlwind tour of the plug-ins and platforms that can help you get ahead of your content velocity demands.
Find out which tools will help you:
You already know how to set good type in InDesign—but so too does your competition. It’s time to up your game and get familiar with the difference between metrics and optical, lining and oldstyle, slash and solidus. These techniques will help your typography stand out from the crowd.
It’s hard to put the words “InDesign” and “HTML” in the same sentence without grinding your teeth in frustration. But what if you could import HTML into InDesign? Or export your text and graphics from InDesign directly into your website running WordPress (or a similar CMS)? In this session, we’ll explore several techniques to get HTML into and out of InDesign, including the brute force method and using techniques that help automate the process.
This session will address challenges such as:
Are you getting the most out of InDesign, making it work for you? If you really want to be efficient, you need to take advantage of helpful scripts that expand InDesign’s functionality. Fortunately, there are dozens of useful scripts that are free and ready for you to use right now.
Using XML and InDesign for simple data publishing: it doesn’t have to be that hard! Got long lists of data that all need to be consistently formatted? Perhaps you’re building a directory or catalog? XML and InDesign to the rescue! Just a few simple steps of document preparation and InDesign can work its magic to make your information look nice and uniform. See examples of how easy using XML and InDesign can be.
