Creating eBooks with InDesign

/in ,


Laura Brady

Creating eBooks with InDesign

Thursday, 1:00 pm – 2:00 pm

Did you export your clean print file to EPUB and were surprised (not pleasantly) by the results? This session is designed to show you how to properly and efficiently get the best possible eBooks out of InDesign (both reflowable and fixed-layout). No more scary surprises, just great results!

  • Workflow best practices, including time-saving tips and tricks
  • Scripts that will change your life
  • How to use InDesign to create EPUB semantics (and why that’s important)
  • Managing how ID exports images
  • Planning for reflowable and fixed-layout exports
  • Understanding all the ID EPUB export options

Back to Agenda

Session evaluation

Life with Print + Digital

/in ,


Daniel Dejan

Life with Print + Digital

Thursday, 1:00 pm – 2:00 pm

Reaching your audience can be accomplished through any number of devices and a dizzying array of communication channels. Join Daniel as he demonstrates new tactics being used to successfully manage today’s print and digital communication mix. You’ll learn how the two modes can complement and extend the other, how smartphones and tablets impact publishing and readership; where QR codes and Augmented Reality can enhance and extend the print experience, and where print beats other media channels hands down.

  • Research results that you can use to support your communications plan
  • When print is the clear choice
  • How to marry print and interactive
  • Using print to complement online activities

Back to Agenda

Session evaluation

Fonts and Font Management: New Rules, New Tools

/in ,


Mike Rankin

Fonts and Font Management: New Rules, New Tools

Thursday, 11:00 am – 11:45 am

You have lots of fonts, but are you using them right?

  • Font management utilities: which one should you be using?
  • Adobe Typekit: What’s the big deal?
  • Font rights for print, PDF, EPUB, and tablet publishing: What you have to know
  • When should you use free fonts?
  • When you really have to: The right way to convert-text-to-outlines

Back to Agenda

Session evaluation

The State of Digital Publishing: 2017

/in ,

Keith Gilbert

Keith Gilbert

The State of Digital Publishing: 2017

Thursday, 11:00 am – 11:45 am

InDesign isn’t just for print. It’s appropriate for designing many types of digital output to be viewed on tablets, phones, E-readers, and Web sites. But how do you know which output type is best for a specific document and intended audience? In this session, we’ll examine 7 different digital publishing options: HTML, Mobile apps, Mobile Web apps, reflowable EPUB, Fixed-Layout EPUB, Publish Online, and PDF.


Back to Agenda

Session evaluation

New Horizons for Interactive PDF

/in ,

Keith Gilbert

Keith Gilbert

New Horizons for Interactive PDF

Thursday, 10:15 am – 10:45 am

PDF is not just the world’s most important digital document format, it is also is a live and changing format! Join us for this exploration of what’s new in the worlds of Acrobat and PDF, and how this technology can help you create, distribute, communicate, and engage.


Back to Agenda

Session evaluation

PePcon Keynote: Type and Typography… More, Better, Easier

/in ,


Dan Rhatigan

Keynote: Type and Typography… More, Better, Easier

Thursday, 9:15 am – 10:00 am

Type is at the core of everything we do, and yet we too often neglect to stop and reflect on it. Join the director of Adobe Type on a journey that will amuse, educate, and inspire you to see everyday type in a new way—and perhaps even excite you to use some new, extraordinary type, too! Combining the rich history of type with a bit of insider knowledge from a decade or so inside the type industry, Dan will explore the evolution of fonts and how we use them, as well as how Adobe Typekit and the Adobe Type team are trying to make your life and work easier.

Dan studied to be a graphic designer as the industry was transitioning from analogue to digital methods, and dove headfirst in the ensuing challenges by taking a job as an in-house typesetter for a university press. Throughout a checkered career as typesetter, graphic designer, developer of typesetting software, and typeface designer, he has been on the front lines of typographic practice and font management, and doing his best to help others do the same.


Back to Agenda

Session evaluation

Three Minutes Max + Conclusion

/in ,

David Blatner

David Blatner

3 Minutes Max + Conclusion

Wednesday, 4:45 pm – 5:30 pm

Still hungry for more?! Watch eight presenters each take three minutes max to show off their best tip, trick, or technique! Which one will blow your mind? You get to vote and shower one lucky attendee in the room with prizes… it might be you!


Back to Agenda

Session evaluation

Fads, Trends, and Disruptive Innovations in Print

/in ,


Daniel Dejan

Fads, Trends, and Disruptive Innovations in Print

Wednesday, 3:30 pm – 4:30 pm

There’s no getting away from the fads, trends and the sometimes disruptive technology that drive our culture. The printing industry is incorporating new technology—and evolving in surprising ways! The graphic arts industry has been evolving and changing along with this dynamic market even, and especially, the print community. How do we choose which new channels to incorporate into our workflow or which ones to ignore?

Join Daniel as he outlines new technologies that elevate print by linking ink-on-paper and digital communications (image recognition), OLED (organic light emitting diodes) monitors being incorporated into unique direct marketing and publishing campaigns, printable electronic and digital circuitry and how it is being successfully incorporated into printed packaging, interiors, greeting cards, and more. He lays out the future as it marries itself to the past, and all the new technologies being implemented today. You’ll walk away with a vision for today, tomorrow and beyond.


Back to Agenda

Session evaluation

Best Practices and Power Techniques for Long Documents

/in ,


Mike Rankin

Best Practices and Power Techniques for Long Documents

Wednesday, 3:30 pm – 4:30 pm

Learn valuable tips and techniques to make designing and producing long, repetitive, or complex documents easier, faster, and more enjoyable. Topics will include:

  • Really useful Master Page tricks
  • Why “Keep Options” should be your best friend
  • Tips for anchoring objects to the text flow
  • Best practices for creating and applying styles
  • Using Object styles, Snippets, and Libraries for repetitive page elements

Back to Agenda

Session evaluation

Data Publishing Solutions: Tools, Services, and Techniques

/in ,


Coletta Perry

Data Publishing Solutions: Tools, Services, and Techniques

Wednesday, 3:30 pm – 4:30 pm

If you think about it, all publishing is “data publishing,” but when you need to design and lay out text and graphics from a database or spreadsheet, the process can get quite tricky!

Follow along as we learn about the different tools that focus on publishing catalogs and directories, as well as those that serve variable data, personalization, and targeted market publishing.

This workshop isn’t just for those publishing information from rows and columns, either. It will also give insights into automated long document and multi-channel publishing platforms.

Join an industry veteran as she shares techniques and sage advice while giving a whirlwind tour of the plug-ins and platforms that can help you get ahead of your content velocity demands.

Find out which tools will help you:

  • Build a 500-page directory in minutes
  • Cut your catalog page production time in half or less AND be more accurate in the process
  • Revolutionize how you produce books, reports, and other long documents
  • Incorporate personalized images AND video into your direct market, personalization, and targeted market campaigns
  • Streamline multiple language publishing

Back to Agenda

Session evaluation